1:55 PM
Kinsz
Many businesses lose a lot more money than they realise as a result of false positives. When a potential client's email goes into your spam folder instead of your inbox, you miss out on the chance to sell that customer something. Obviously, it is important for businesses to ensure that this does not happen.
Sadly, not all business owners realise just how big a problem false positives are for their businesses. They believe that their firm experiences relatively few false positives, so it is not something that needs managing. However, it happens more than many people realise. Even a false positive rate of just 1.5% can have a big impact on how many potential customers you let down. 1.5% means 15 out of every thousand inquiries are unseen and are, therefore, ignored.
Not only are emails from potential customers affected by false positives. It is also a problem for internal emails sent between colleagues. The kind of information that gets missed because of this includes flight information, meeting times and project updates. These kinds of emails are vital and if they are not actioned because the person they were meant for did not see it, the consequences can be serious.
A lot of time is wasted because of false positives. Because people know that the problem exists a lot of them resort to looking through their spam folder in order to find important emails that need actioning. This takes up lot of time, and it is very distracting and frustrating.
By buying the right email security service, you can considerably reduce the occurrence of false positives. Every email security system has at least rudimentary spam filters built in. However, sometimes the cause of high levels of false positives is these very same spam filters. For this reason it is important to buy email security software or services that allow you to adjust your spam filters to reduce false positives.
By choosing the email security service you buy carefully, you can improve productivity and never miss a lead. Because around three fourths of all email that is sent is spam not having a spam filter on is not an option. However, you have to be able to tweak your spam filters if you need to.
Sadly, not all business owners realise just how big a problem false positives are for their businesses. They believe that their firm experiences relatively few false positives, so it is not something that needs managing. However, it happens more than many people realise. Even a false positive rate of just 1.5% can have a big impact on how many potential customers you let down. 1.5% means 15 out of every thousand inquiries are unseen and are, therefore, ignored.
Not only are emails from potential customers affected by false positives. It is also a problem for internal emails sent between colleagues. The kind of information that gets missed because of this includes flight information, meeting times and project updates. These kinds of emails are vital and if they are not actioned because the person they were meant for did not see it, the consequences can be serious.
A lot of time is wasted because of false positives. Because people know that the problem exists a lot of them resort to looking through their spam folder in order to find important emails that need actioning. This takes up lot of time, and it is very distracting and frustrating.
By buying the right email security service, you can considerably reduce the occurrence of false positives. Every email security system has at least rudimentary spam filters built in. However, sometimes the cause of high levels of false positives is these very same spam filters. For this reason it is important to buy email security software or services that allow you to adjust your spam filters to reduce false positives.
By choosing the email security service you buy carefully, you can improve productivity and never miss a lead. Because around three fourths of all email that is sent is spam not having a spam filter on is not an option. However, you have to be able to tweak your spam filters if you need to.
About the Author:
Want to find out more about email archiving then Mimecast Software, can help you choose the best IT help for email for your needs.
0 comments:
Post a Comment