11:20 AM
Kinsz
Testimonials are arguably the best and most effective way to inspire consumers to buy your product. Effective product marketing that leads to sales can be achieved if you can find a few willing individuals who are genuinely satisfied with your product and are willing to share what they feel about it. Testimonials can either be quick blurbs (a paragraph at most, maybe 1-2 sentences) to endorsements as long as your average letter. The blurbs are great for interspersing with the text of your autoresponder messages; longer testimonials are excellent for posting on your web site.
So how can you get testimonials for your product?
Customers happy with the product you are selling would usually send you unsolicited praise during the early goings of your product marketing. But prior to the start of an actual campaign, before the sales process actually begins, you can acquire testimonials in a number of different ways.
Friends and family. Ask friends and family to review your product and write a few sentences describing what they like about it and why they would recommend it to others. Sure, this might seem like going too much for the obvious, but it isn't necessary that people know you have blood relations with the people writing your testimonials; and if they actually do like the product, then it's not cheating.
Co-workers, business acquaintances, experts and specialists. If you work or used to work in a field that is quite close to the topic where you are needing a testimonial for, then the people you have worked with (or used to work with) could create a pithy piece of pablum to serve as testimonial. Now if the field in which you work in is not related to your topic, then the Internet will be your best friend -- muster up the courage to network with contacts from the online world (usually on forums or e-groups) and ask if they can review your product as you give them a free copy in return. This is how it is normally done anyway in the online world; free-product reviewers are found aplenty, and won't normally hesitate to be of assistance.
Other resellers and affiliates. Think everybody in competition with each other selling the same product are akin to Hatfield and McCoy? Au contraire, compadre. Take a look at the market today and you will be surprised at how much market share is available for the underdogs of the industry, and you too will be surprised at how willing Internet marketers transacting with affiliate and reseller programs are to help other entrepreneurs. Of course, they will expect the same courtesy from you. Since they are already familiar with the product, they will have no trouble coming up with a testimonial for you.
QUICK FOOTNOTE. And we mean quick -- you should always be sure that you have the individual's permission so that you can freely print their name and actual words in your promotional tools. You want them to affirm this in writing, or in some circumstances, even an email from themselves or somebody close to them. Oh, perhaps we should be saying especially from somebody close to them, because life can be full of surprises, like a rescinded promise due to some sort of rhubarb, snafu or imbroglio, whatever you choose to call it. To quickly sign off on your disclaimer for email permission, the following would suffice -- "I, (John Smith) hereby give permission to use my name, likeness and comments for marketing purposes, signed John Smith. Typing my initials here is tantamount to my official signature - JQS." Then just ask them to reply to the message, add their full name and initials, and hit send. Most people will be willing to do this.
So how can you get testimonials for your product?
Customers happy with the product you are selling would usually send you unsolicited praise during the early goings of your product marketing. But prior to the start of an actual campaign, before the sales process actually begins, you can acquire testimonials in a number of different ways.
Friends and family. Ask friends and family to review your product and write a few sentences describing what they like about it and why they would recommend it to others. Sure, this might seem like going too much for the obvious, but it isn't necessary that people know you have blood relations with the people writing your testimonials; and if they actually do like the product, then it's not cheating.
Co-workers, business acquaintances, experts and specialists. If you work or used to work in a field that is quite close to the topic where you are needing a testimonial for, then the people you have worked with (or used to work with) could create a pithy piece of pablum to serve as testimonial. Now if the field in which you work in is not related to your topic, then the Internet will be your best friend -- muster up the courage to network with contacts from the online world (usually on forums or e-groups) and ask if they can review your product as you give them a free copy in return. This is how it is normally done anyway in the online world; free-product reviewers are found aplenty, and won't normally hesitate to be of assistance.
Other resellers and affiliates. Think everybody in competition with each other selling the same product are akin to Hatfield and McCoy? Au contraire, compadre. Take a look at the market today and you will be surprised at how much market share is available for the underdogs of the industry, and you too will be surprised at how willing Internet marketers transacting with affiliate and reseller programs are to help other entrepreneurs. Of course, they will expect the same courtesy from you. Since they are already familiar with the product, they will have no trouble coming up with a testimonial for you.
QUICK FOOTNOTE. And we mean quick -- you should always be sure that you have the individual's permission so that you can freely print their name and actual words in your promotional tools. You want them to affirm this in writing, or in some circumstances, even an email from themselves or somebody close to them. Oh, perhaps we should be saying especially from somebody close to them, because life can be full of surprises, like a rescinded promise due to some sort of rhubarb, snafu or imbroglio, whatever you choose to call it. To quickly sign off on your disclaimer for email permission, the following would suffice -- "I, (John Smith) hereby give permission to use my name, likeness and comments for marketing purposes, signed John Smith. Typing my initials here is tantamount to my official signature - JQS." Then just ask them to reply to the message, add their full name and initials, and hit send. Most people will be willing to do this.
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