Tuesday, January 3, 2012

WEB 2.0 can provide relief

By Karri Owens


You may have heard about WEB 2.0 but perhaps you thought it was some trendy new toy that would go by the wayside like lots of them do. Instead it represents a revolution in what sort of internet works. And to an online retailer or merchant for example you and I, it represents an approach to one of the biggest problems we face in staying in touch with our customers that is certainly email deliverability problems.

The reason Blogging platforms.0 is going to come to the rescue in saving us from our email deliverability problems lies in how it basically changes the best way people use and view the net and internet communications especially. Before WEB 2.0, if you wanted to communicate with your customers, you had to take the communication to them. Hence you put together an email that you delivered via a mass mailing or utilizing a service and you hoped that you would hear back from some amount of your customers about this most recent promotion.

With a large extent under that system, you don't ever knew if the customer got your email or if they took advantage of everything you have to offer because of the email you spent money for you out. But a bigger problem that has grown bigger and bigger with each passing year is the fact that spam and spam filter software which is designed to protect individuals in the potentially dangerous effects of spam likewise have created a huge problem of email delivery verification for merchants online to contend with.

As long as the formula would be that the merchant must take marketing towards the customer, email delivery problems will be the bane of the internet merchant's existence. This is why WEB 2.0 is going to come to the rescue by changing the fundamental assumption of how we communicate to customers. With Blogging platforms.0, you no longer have to take marketing for the customer because the way the net now works is customers eventually be yours where you can interact and target them dynamically on your web site where they might "hang out" for extended periods of time.

WEB 2.0 and the way it works can be seen in some of the most explosive new internet services with the last five years including YouTube, MySpace and Wikipedia. These web sites are the first fruits of a redesign in the internet that makes cyberspace a location where the internet population produce the content and how customers interact on your web site is as important or more important than what you put on the web site yourself.

WEB 2.0 contains the potential to take email out from the marketing loop entirely. In the event you retrofit your web site to accommodate the interactive concepts the truth is used on Wikis, on YouTube and on MySpace, you may create an environment so driven by customers that it is an ideal environment for marketing, for customer communications as well as for sales. You can use this kind of web 2 . 0 setting to place your sales force in the cyber sales room to casually interact with customers and guide these phones purchase decisions in a low key, no pressure manner in which is just what customers like in a web-based community.

One of the great innovations of the WEB 2.0 approach to web site design is that you can actually link videos or internet site pages from other web sites and earn them part of your own. Get informed about the way modern web sites work and connect to your web development gurus for them to guide you in how to use Web 2 . 0.0 methodologies to bring customers for your sales setting rather than visiting them with email marketing campaigns. And when you have successfully made that transition, you will never have to worry about email deliverability issues again.




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