Sunday, January 8, 2012

Why Is Article Marketing An Effective Technique?

By Crystal Powers


One of the most challenging issues a webmaster may face is trying to traffic to a website. Many people believe by putting a website up people will simply just turn up, by the masses. This just simply is not true. This is just like opening a water shop in the Sahara desert. It may be possible for people to love the water but still, if they do not know about it they won't find your shop. Ok this is a slightly silly example as there are not that many people there to be potential customers but it helps to understand the ultimate message.

We are now aware that people do not just turn up at websites. Any ideas on how we can get them to visit after all? Consider these several options.

Try to pay for advertising

This can be very expensive and may not deliver the type of traffic you want.

Reciprocal link exchanges

Another technique is to exchange links with other sites. This provides virtual roads into your site, while many will not exactly be freeways they will still deliver you a bit of traffic. Also as you gain more links, the search engines will start to increase your rankings so you will start to get free traffic from the search engines

Article marketing

In a way, this is one technique that is starting to be in fashion now. The idea is you submit an article about your sites' topic to various article directories. They publish the article with a back link to your site and this article is picked up by lots of sites. Doing this will also give you lots of back links and have the benefits of reciprocal linking and more. As you are not linking to the sites that link to you the links are one way. In fact, one way links have been thought as having much higher values in search engines.

As for article marketing, it can bring the largest benefits for the least effort and cost. The truth is, since time is the one thing we can't get more of, anything that gets us the most gain for minimum effort has to be the winner.




About the Author:



0 comments:

Post a Comment