Sunday, April 1, 2012

Video Marketing As A Business Building Weapon

By Mijol Brandovic


For any business, you'll need to get your marketing in front of as many people in your market as possible. You'll find some online methods are more effective than others for getting that done. There's quite a variety of marketing strategies available for getting that done. But most of them aren't good enough to get targeted traffic, and the other methods require you to make an upfront investment such as Google Adwords. You can brand your self, or your business, while driving high quality traffic - all with videos. Video marketing has tremendous potential because they work so well with communicating your marketing message. So the potential with video marketing is endless if you know what you're doing. The concept is not difficult, you'll create a video about your product that basically is a pre-sell. We now want to share just a few of the many benefits of this medium in your online business.

Once you get serious about things and decide to enter video marketing with the right mindset, you can increase traffic to your site(s) and become an expert in your niche. The majority of marketers are still using articles, PPC, or SEO so this gives you the opportunity to establish yourself as an expert in your niche before it becomes more competitive. Your target market will be able to understand you better and trust you if they start seeing you as an expert. Gaining expert status has its perks; for one, you will never have to look for customers because they will seek you out and, second, you can build a brand of products around your name. With the type of trust that experts get, there is far less convincing to do on your part. Are you starting to understand why you should start doing video marketing? Your video pre-sell will deliver a greater impact than any text pre-sell ever will. With so much advertising floating around, it is important to pre-sell your product to a prospect so they will come to understand how it might help them. Many marketers are enjoying increased conversion rates by using videos as a tool to pre-sell their products. This is because you're not only educating the viewer here, but also talking about how your product can solve their problem. Also, pre-selling shows the viewer that your intention is not to hard sell but to instead recommend a product that could be helpful to them. If you are not a big business then most people want to see, or at least hear, who they're doing business with, by using videos, you give them what they need to start buying your products.

We'd like to share some more benefits of bringing video on board in your business.

Your sales can truly take-off if your product is good and your market trusts you. It takes a lot of work to gain the trust of people, but videos can help you do that. You can acomplish a lot with video, but when they're watched people are wondering if they can trust you. Making a good impression with your video content and quality will help people decide about you. You will have a harder time gaining trust if your content is bad, or of poor quality.

It'll be fun to test, and you can achieve long term good results.




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