Saturday, April 28, 2012

The Upward thrust of Nintendo in the Nintendo Game Market

By Joe Jagger


The upward thrust of Nintendo to the pinnacle of video game consoles is a massive jump from its little beginnings in Japan as a company that made playing cards. Back in 1951 the name for Nintendo was officially the Nintendo Karuta Company, Limited, and their income stream was principally the playing cards. The company became number one in Japan to make playing cards out of plastic.

The president of the company at this time was Hiroshi Yamauchi and after he made a trip to the United States in 1956 to see how playing cards were made in the U.S, he realized that the market for the cards was limited and he decided to follow other business decisions for Nintendo while still selling playing cards. The move away from playing cards started around 1963 when Nintendo branched out into a motel chain, a food company, a toy company, and a taxi firm.

None of the new ventures were massive successes for Nintendo except for the toy company. One of the early successes for Nintendo in the toy business was the toy called the Ultra Hand that was released in 1970. Almost all of the new toys made by Nintendo were electronic and were more technologically cutting edge than other toys at this time. Other preferred toys included Love Tester, 10 Bill Barrel, and Ultra Machine.

Nintendo made massive steps electronically with the releasing of the Nintendo Beam Gun Game that was the predecessor to the NES Zapper. This led straight to further growth of games involving video and their first real video game success which was when they were given the rights to pass out the game Magnavox Odyssey in Japan.

In the 1970's Nintendo started to develop their own video games and from here the company saw the possibilities of the Nintendo game market. In 1975 EVR Race was released for the colonnade market and was quite successful. That success was continued with other games like Donkey Kong and Radar Scope.

In 1983 Nintendo released the computer game Mario Bros. And that was a massive hit continued by Super Mario Bros.

There also was also the introduction of Nintendo's own cartridge-based Playstation game console titled Famicom. The name and design was redesigned in 1985 to Nintendo Entertainment System (NES). There was made also a move into making a portable games console called Game Boy that became the best selling transportable gaming system ever.

Nintendo continued its success with releases of Super Mario Bros. 2 and 3 with other successful games. The company continued to be on the sharp edge of leading edge technology for its video games. The releasing of their new console, Wii, in 2006 opened up the company for more domination in the Nintendo gaming market.




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