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Kinsz
Many not for profit groups are looking to maximize their information and the communication they have with clients. To do this effectively many companies are looking at Customer Relationship Management systems tailored to their needs. We are looking at how Raisers Edge software can help your nonprofit grow and develop from where it is now.
BlackBaud Inc developed the Raisers Edge software after having thirty years of experience in designing programs for the non profit world. They continue to add technologies such as mobile marketing as well as update their program to meet the needs of nonprofits. Several nonprofits from churches to charities use this software to aid the membership and marketing processes of their company.
The core of the system is a Customer Relations Management database or CRM which integrates management and marketing functions under one program. Someone who is using the program can look up a donor, find out their information and then send them a letter or email all from the same system. Before these systems each of these parts would have to be handled by a separate piece of software which was not integrated with the other components.
From inside the program you can handle several types of marketing campaigns using the in built tools. A email broadcast or direct mail campaign using Word and the inbuilt functions can be to the entire list or selected segments in a contact list. Additional marketing can be done through the SMS messaging and social marketing modules.
You can combine the current data in the system with some of the services that the company provides to analyze the donor list of the business to create a list of best donors for various situations. There are in addition several modules that can be added for such areas as volunteer management. In total the program can support most of the needs of a organization from the small startup to the larger enterprise.
A complete record in addition can be kept of members and their history so a relationship can be built over time. While the program is great for recording new members it also excels in keeping detailed records from that point forward. This is important for in any business in that keeping an existing member is always easier than getting new members.
For nonprofits to meet the the needs of the people who support them the best technology needs to be used to communicate and engage the donors and clients. How Raisers Edge software can help your nonprofit is to streamline this area and fill in any current gaps. By being able to analyze what is happening in the nonprofit along with being able to effectively communicate with the members and donors you develop an edge in your organization.
BlackBaud Inc developed the Raisers Edge software after having thirty years of experience in designing programs for the non profit world. They continue to add technologies such as mobile marketing as well as update their program to meet the needs of nonprofits. Several nonprofits from churches to charities use this software to aid the membership and marketing processes of their company.
The core of the system is a Customer Relations Management database or CRM which integrates management and marketing functions under one program. Someone who is using the program can look up a donor, find out their information and then send them a letter or email all from the same system. Before these systems each of these parts would have to be handled by a separate piece of software which was not integrated with the other components.
From inside the program you can handle several types of marketing campaigns using the in built tools. A email broadcast or direct mail campaign using Word and the inbuilt functions can be to the entire list or selected segments in a contact list. Additional marketing can be done through the SMS messaging and social marketing modules.
You can combine the current data in the system with some of the services that the company provides to analyze the donor list of the business to create a list of best donors for various situations. There are in addition several modules that can be added for such areas as volunteer management. In total the program can support most of the needs of a organization from the small startup to the larger enterprise.
A complete record in addition can be kept of members and their history so a relationship can be built over time. While the program is great for recording new members it also excels in keeping detailed records from that point forward. This is important for in any business in that keeping an existing member is always easier than getting new members.
For nonprofits to meet the the needs of the people who support them the best technology needs to be used to communicate and engage the donors and clients. How Raisers Edge software can help your nonprofit is to streamline this area and fill in any current gaps. By being able to analyze what is happening in the nonprofit along with being able to effectively communicate with the members and donors you develop an edge in your organization.
About the Author:
Raisers Edge offers you the complete set of tools you require to keep track of and manage your nonprofit organization's marketing campaigns. By utilizing nonprofit donor software, all the onerous tasks related to fundraising are automated.
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