Wednesday, April 25, 2012

Here's The Saga Of A Gentleman Named Todora

By Tom McLeod




Hi world, my name is Dennis Todora. I'm the Founder of qwik-keyz and I would like to share the tale as to how qwik-keyz came to life.

About a year back I was sitting in my living room with my daughter Grace talking about Apple's iPhone. Me, my spouse and both kids all have iPhones, so it's not unusual for us to chat about it and all it's features. Since the iPhone came out I have absolutely fallen for this device , however I always appear to miss that tactile feel of the keypad that older smartphones have. Regardless of the many exciting new features and uses of the iPhone, I usually came back to, "I miss the keyboard on a phone".

The reality is, most people tend to complain about something and leave it at that, you know? As an example, I don't like this or that about about the telephone, and then we continue watching American Idol. This time it was pretty different. Grace and I began to speak about how it might look and what we would design.

We marched right out into the garage and grabbed my drill, a 2x4 piece of lumber, and a paper cutout of the face of the iPhone. I began drilling holes, laid a piece of plastic over the holes, and went on to use a heated nail to bump bumps thru. It had been a crude prototype to say the least, but seriously folks, it felt great to take a complaint about something and channel that into innovation. Presto! Qwik-keyz was born.

At the time I was fully doubtful as regards what the future of this product was, or if any person would even like it. I moved forward by having a die cut made and had some prototypes produced. I began passing them out to buddies. The final response was 'incredibly ' positive. Folks commenced asking where they can buy one, or if they can get a prototype. It was not that simple. There was no budget and we knew we required a cleaner, crisper prototype, which meant a new die cut. Well people, those are not inexpensive. We tossed around some options concerning how to produce and launch this product and ultimately concluded that Kickstarter would be our best shot at getting these out to the general public.

It is currently over twelve months later and we are positioned to launch our Kickstarter campaign in a case of days. This made the most sense as a means to bring our idea to completion. Over the past 12 months, I built a gang of great folks to assist in making this happen. Mike Porter, Fran Greelis, and T.J. McLeod complete the team bringing expertise in graphics, marketing, PR, and communication. My two children, Grace and Dominic have also been closely concerned with the process. We now have a patent pending product with a few different colours and a totally developed version for the iPhone. On getting subsidized, we mean to add all smartphone's with touchscreens and pursue one for the iPad too.

This has been a superb ride and we are excited at the very idea of getting qwik-keyz mass-produced. Please stay tuned for follow up blog posts with updates about our funding on Kickstarter and for product updates too.

Thanks for reading and do not forget to check us out online.




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