Tuesday, April 10, 2012

Can I Make Blogging My Business?

By Carla Turkelton


It's possible to find a publisher for next book through your blog. You may have never though about writing a book before, but blogging is not much different from writing a book. If you pay attention to your readers' feedback, you can sharpen your writing skills. You can use your blog to advertise your published book. The visitors reading your blog may become the unpaid advocates for your newly published book.

Allowing your customers to blog can be helpful. It would be a good idea if you invite your customers to share their experiences in your blog. Their experience in dealing with your company or reviewing one of your products is what they can write about. This form of testimonial builds trust between your customers and your company.

It's important to communicate quickly and honestly in your blog if there is trouble. Having bad news on the horizon can sometimes be possible. You can still use your blog to help make things better. If there is trouble, let your blog help you resolve it. For example, in your software company, you found out the latest program release has a bug. If you inform your customers about this bad news, they will appreciate it.

Besides building credibility, establishing your business or improving relationships with customers, there are other ways you can profit from your blog. Create a subscription-based blog where you readers pay a monthly or yearly membership fee. You can have a private section in your public blog exclusively for members only. This way, interest can be created on your public blog and on the private section you can sell membership. When it comes to writing about a certain product, what you can do is sell advertising space on your blog for the manufacturer. Another option is to become an affiliate and generate revenue that way. Another source of revenue for bloggers that you can try is Adsense.

You can also try Adsense as a revenue source for bloggers. If you decide to go the Adsense route be sure you have a fair amount of site visitors. You need a significant amount of traffic to make money with this option.




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