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Throughout this year and last, we heard a lot of rumors about the following Apple TV, and they ranged between the clear to absurdly silly. Maybe the most obvious is that Apple's next home-theater box would support 1080p video, but the one which surprised us the most is the concept that the company would release an HDTV set with a built in Apple TV. At the time, we reported the rumor as fantastically improbable, but we would not expect the company to carry on with constricting, old habits since its co-founder, CEO and top visionary died late last year.
Clearly, a set-top box is the most efficient auto of media distribution for Apple in the living and bed rooms. To release an HDTV would severely limit Apple TV sales since most individuals use numerous display sizes and display devices to consume media, and those devices change according to various factors during the day. A set-top box is an inexpensive, one-size-fits-all solution that gives the consumer the freedom to pick his own display device/size, and it forces TV manufactures to take on the costly curse of selling low-profit margin products, AKA TVs.
Well, it seems like the Apple we all know and love is still alive and kicking since the new Apple TV is everything it needs to be and not a lot more, and that's been Apple's approach to iOS-based products like the Apple TV since the debut of the iPhone. Like the prior Apple TV, this one features access to the iTunes media store, so that you can rent and buy music, films and TV episodes as you like.
Though you do not need the new Apple TV hardware to take advantage of this next feature, the most recent software update to iOS and the Apple TV interface adds the power to stream any media you buy thru iTunes to any Apple device straight from Apple's servers. That means you don't have to store any media you buy from iTunes on your devices so long as you have a healthy Internet connection on hand. This a great feature for Apple's set-top box since it doesn't ship with any built in storage, so you can not store your media on it.
Naturally, you can still download and hereabouts store any purchased media on your Mac, and you will stream that stored media thru your house network to any Apple devices. That has been the solution for users so far, but Apple's new streaming services are another good method to access your content no matter where you are.
The 2012 Apple TV ships mid March, and you can pre-order it right now.
Clearly, a set-top box is the most efficient auto of media distribution for Apple in the living and bed rooms. To release an HDTV would severely limit Apple TV sales since most individuals use numerous display sizes and display devices to consume media, and those devices change according to various factors during the day. A set-top box is an inexpensive, one-size-fits-all solution that gives the consumer the freedom to pick his own display device/size, and it forces TV manufactures to take on the costly curse of selling low-profit margin products, AKA TVs.
Well, it seems like the Apple we all know and love is still alive and kicking since the new Apple TV is everything it needs to be and not a lot more, and that's been Apple's approach to iOS-based products like the Apple TV since the debut of the iPhone. Like the prior Apple TV, this one features access to the iTunes media store, so that you can rent and buy music, films and TV episodes as you like.
Though you do not need the new Apple TV hardware to take advantage of this next feature, the most recent software update to iOS and the Apple TV interface adds the power to stream any media you buy thru iTunes to any Apple device straight from Apple's servers. That means you don't have to store any media you buy from iTunes on your devices so long as you have a healthy Internet connection on hand. This a great feature for Apple's set-top box since it doesn't ship with any built in storage, so you can not store your media on it.
Naturally, you can still download and hereabouts store any purchased media on your Mac, and you will stream that stored media thru your house network to any Apple devices. That has been the solution for users so far, but Apple's new streaming services are another good method to access your content no matter where you are.
The 2012 Apple TV ships mid March, and you can pre-order it right now.
About the Author:
Fausto Mendez is the editor of ReleaseDates.co, a free website and subscription service that updates its readers only about the gadgets and brands they wish to know about.
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