Thursday, March 29, 2012

How to Boost Your Profits from eBay Auctions

By Ray C. Franks


The scope of Ebay and what goes on there is almost impossible to imagine because it is so huge. If you do not do basic but critical tasks such as optimizing your auctions, then you will not make as much as you could have. Some of these things are simple such as your behavior during the auction and how seriously you treat what is going on.

In order to optimize your auctions, it's essential to get traffic to your auction pages so you can get bids and sales. When buyers are looking for certain type of products on eBay, they are going to search on the site by typing those keywords that describe the item. When describing your item, then, and in the title of your listing, the keywords you use are very important. There's no point in thinking up keywords that are unusual or unpopular, as these won't get many searches. Your space is limited in the headline, so it's important to choose keywords that are highly targeted.

It is best if you can have multiple auctions going on and keep introducing new ones. A lot of people list their auctions for the whole seven days, so you can have some in less amount of time such as three or five. This way your auction listings will come up closer to the top of the "Auction Ending Soon" list and also the "Best Match" list. While many like to play the waiting game, rest assured that not everyone does. Many times people won't even bid until there is a day or two left for it to end. You will have to decide about whether or not to pay the scheduling fees or sell more volume. The way your listing looks to potential buyers has a lot to do with how many bidders it attracts. Your listings must be attractive and professional looking if you want to be able to compete with the thousands of other eBay users who are also selling their items. You can use pre-defined listing templates that you can find online to design your auction listing. Another option is to learn HTML, if you're not already familiar with it, and create listings according to your own specifications. It doesn't really matter how you accomplish this, but it's important to find a way to give your auctions a well designed and distinctive look.

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To this end, stick to short paragraphs and bulleted lists in your item descriptions, as this is the easiest and clearest way to present material to people. The type of formatting you use to describe your auction can make a big difference, as some people will not bother to read long chunks of words. It's best to make your auctions as easy on the eyes as you can. Always describe your items accurately and specifically. The more details you include about your product, the more bidders you can attract, as you never know what particular quality or feature is important to someone. Whatever you know about the item, share it with people in the description. Vague or imprecise descriptions can really take away from your results, as sophisticated eBay users want very detailed information about the items they bid on.

The more familiar you are with the site, the more you will know about little things that can make a difference. There is a lot to know about Ebay, and you can miss something really important if you do not know. So if you've ever bought something on eBay, you can note down how the details of transaction and if it went smoothly. You can learn from the sellers. If the transaction went off well, what made the difference? You will notice things you like and do not like about the auctions. It becomes easier to address issues as a seller, when you see the kind of questions buyers have and what they have to go through. When you pack and ship the items you sell, make sure you do in a way that reflects well upon you and your business. People don't like to get items in boxes that aren't taped properly, insufficiently insulated, etc. When products are packaged well, it gives the buyer an immediate good impression when he/she opens it, and it also ensures that it arrives safely.




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