Friday, March 30, 2012

Regarding Twitter Marketing

By Saul Pennewell


Any small business can benefit from the advantages that Twitter provides. Twitter can help drive traffic to your site, build interest in your product, and establish an online presence. There are several ways in which it can be help an entrepreneur, and it doesn't cost anything. Twitter can be used in marketing, brand monitoring, and even customer service.

In today's world, it seems that every company uses Twitter to increase their visibility online. Twitter, when used correctly, is an effective method to use for advertising your company. Keep in mind, though, that using it for marketing does not automatically guarantee success. If you make one or more of the most common Twitter marketing errors, your company could face humiliation or lost profits. Though these mistakes can befall anyone, they are most frequently made by companies that are new to Twitter. For the remainder of this article, you will learn about the most common Twitter marketing errors so that you can avoid them.

Twitter can also be used to monitor your brand. Twitter provides the opportunity to respond immediately to someone mentioning your brand, and you can answer any question that he or she may have. You will know without any doubt whether or not your brand is receiving any buzz. If you are not being talked about on Twitter, then you know the interest level in your brand is just not very high. Because Twitter gives you a straightforward view of what people are really saying about your brand, it is a great way to learn and improve your marketing efforts.

Twitter can be used as a customer support tool. Questions can be answered quickly and in a public way. Customers will appreciate this because if they have a similar question, they will save time by reading the response you posted on your account. Questions will go unanswered if you are not constantly checking Twitter, so be sure to monitor it closely.

Customers are the most important part of any business, and you should treat your customers that way. Listen to what people have to say, and reach out to them in a human way. People are smart, and they're not going to listen to you if they feel like you are always trying to sell them something. People will appreciate seeing the real you, so don't be afraid to make jokes or give compliments. Your greatest asset is people, and Twitter gives you a chance to connect with people like never before.




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