Friday, March 2, 2012

Are Rumours of the Google Tablet Boom or Bust?

By Barber Paul


These past few weeks, rumours have been going around about the development of a 7-inch Google tablet . As one would expect, this bit of tablet Computer data comes from Taiwanese stories site DigiTimes, and as the tale goes, Google is planning/already making a new tablet that might face off with Amazon's Kindle Fire.



Does the story hold water?

Rationally, it does. Google has the resources to make a new tablet Computer and once it closes the Motorola Mobility deal, it will have a hardware company to make one for them also. The search site giant has also just released the newest version of their mobile operating software, Ice Cream Sandwich (ICS), and given their ventures in smartphones and laptops, tablet PCs are the logical next step.



Also, Managing Director Eric Schmidt was quoted announcing his company was at work on a Google tablet. In separate interview, Schmidt said that a planned tablet will be "of the highest quality." The company itself denied it has made any definitive news re the alleged rumoured Google tablet, though many professionals are as you'd expect speculating about it.



Will it take on the Kindle Fire or the iPad 2?

So far, the tablet P.C comparison wars still rage on, but many mention that Android-based tablets are still no match for the iPad, which in recent news sold more than 15 million units in the last three months alone. How will the Google tablet play its cards? Will it go up against Apple's iPad, or the Kindle Fire, the prevailing number two? This may go two ways: if the Google tablet competes based primarily on hardware, it'll go against Apple; while competing on price means going up against Amazon.



The Kindle Fire's success is heavily attributed to its low price point at US$ 199 so some specialists accept that Google will go on this route. Like Amazon that subsidizes their low retail price with the expectations of recouping their losses with revenue from content purchases, Google can subsidize its tablet Computer with advertising. Whichever way Google comes to a decision to go on this one, many specialists think that it would not pose a threat on neither Amazon nor Apple, considering the success (or lack thereof) of Nexus telephones and Chromebooks.



We'll see how it proceeds in the next few months once Google asserts something about this. However In the meantime, let's just hope the Google tablet does not displease.






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