1:25 PM
Kinsz
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. You might be creating a website about article writing -- therefore, keywords such as 'writing', 'article writing', 'articles' and others would be good choices.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. This may sound like great advice at first, but unfortunately it often amounts to an elaborate cock-and-bull story and nothing else.
Now we must first refresh our memory with regards to what search engines do. It is supposed to monitor pages that would match the search term or keyword typed in by somebody logged onto the Internet. The more closely the pages it serves up match the search term, the better it is for users. A search engine would need to provide accurate and precise information with regards to these web results. If not, an individual would have to take his business to another site.
Let's try a transmogrification exercise -- put yourself in the virtual shoes of a search engine algorithm, or that mathematical whatsamacallit tat determines the probability of any given website matching the keywords entered. If the page has hundreds, or thousands of keywords you'll be a bit confused.
You might find yourself in a quandary -- for example, you might be torn between two similar terms such as 'article writing', and 'feature writing for journalists'. For all their similarities, they are still different. You will discern that the page has some relevance, but is merely solid in comparison to the truly relevant. So you rank it down the bottom.
Alright, so what if the page has the keyword 'article writing' repeated a lot in the article? You will know beyond reasonable doubt that this is a page about article writing, so you will place it quite highly in the rankings. But in the real world, it's much more intricate than the above example. But those are the basic precepts of search engine technology. It is trying to find the most relevant pages that match the search term.
The ramifications of this for Internet marketers would be the need to use one page per unique keyword. Take each of the keywords and design one page each centred on them. Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags.
Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase.
This trick also works for Google Adwords. Limit each advertisement to a few select keywords, because if you only limit the number of keywords per ad to about two or three, this would result in greater click through rates, which would thereby lead to cheaper advertising. If you have hundreds of keywords you'll find you'll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords. In just a few short words (in this article), that should prove the futility of such advice. Be specific, buddy.
The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. This may sound like great advice at first, but unfortunately it often amounts to an elaborate cock-and-bull story and nothing else.
Now we must first refresh our memory with regards to what search engines do. It is supposed to monitor pages that would match the search term or keyword typed in by somebody logged onto the Internet. The more closely the pages it serves up match the search term, the better it is for users. A search engine would need to provide accurate and precise information with regards to these web results. If not, an individual would have to take his business to another site.
Let's try a transmogrification exercise -- put yourself in the virtual shoes of a search engine algorithm, or that mathematical whatsamacallit tat determines the probability of any given website matching the keywords entered. If the page has hundreds, or thousands of keywords you'll be a bit confused.
You might find yourself in a quandary -- for example, you might be torn between two similar terms such as 'article writing', and 'feature writing for journalists'. For all their similarities, they are still different. You will discern that the page has some relevance, but is merely solid in comparison to the truly relevant. So you rank it down the bottom.
Alright, so what if the page has the keyword 'article writing' repeated a lot in the article? You will know beyond reasonable doubt that this is a page about article writing, so you will place it quite highly in the rankings. But in the real world, it's much more intricate than the above example. But those are the basic precepts of search engine technology. It is trying to find the most relevant pages that match the search term.
The ramifications of this for Internet marketers would be the need to use one page per unique keyword. Take each of the keywords and design one page each centred on them. Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags.
Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase.
This trick also works for Google Adwords. Limit each advertisement to a few select keywords, because if you only limit the number of keywords per ad to about two or three, this would result in greater click through rates, which would thereby lead to cheaper advertising. If you have hundreds of keywords you'll find you'll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords. In just a few short words (in this article), that should prove the futility of such advice. Be specific, buddy.
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