Wednesday, February 29, 2012

If Google's Mobile OS Means Differentiation, Why Are All Android Smartphones The Same?

By Fausto Mendez


As a writer, I spend a significant quantity of time reading the comments section on our site and others to get a feel for the way in which the readership and (more or less) the public feels about certain products and other tech-related news snippets. Of course, I've taken notice that the comments seciton on many sites is used to debate the various weaknesses and strengths of iOS, Windows Phone and Android, but the strength that Android fanboys use everyday (that the others can't) is that the sweetness of Android is choice; to explain, if you don't like a certain handset or manufacturer, there's a load of others to choose. Each time I read that, I think to myself, "then why are all Androids just about the same?"

Keep in mind, tossing a stylus into the mix or utilizing plastic/rubbery materials for the outer case doesn't count as innovation. And please, don't misunderstand my enthusiasm for all things technological, for example Android. My first worthy smartphone was an Android, and though I know the Apple iPhone sparked the smartphone revolution that gives us the devices we use today, Android was well ahead of iOS when it initially debuted. I can't say that is true anymore, but that is irrelevant to this conversation. Both operating systems are stellar today, and tons of people find all of them to be fantastically handy each day.

Still, my point remains. Android offers manufactuers tons of freedom, yet Android makers continue to aim at barely legal replicas of Apple's designs. I know there's only so many methods to skin a kitty. Additionally, I understand the goal is to sell smartphones, and copying Apple appears to be a brilliant idea if you would like to make some fast money doing that. Nevertheless it will not put you in front of the crowd, and it won't make you a business shaper like Apple and to a smaller extent Sony.

Now, I know what you are thinking. You probably have a certain device in mind that truly shows off the versatility of Android, and since I just mentioned Sony, you're probably thinking about the Xperia Play and the company's unique Android tablet. And those are very good devices, but they could never satisfy power users and tech nerds that require the most strong hardware on the market. Ironically, those are the sort of users that would buy unique, experimental hardware like Sony's tablet with twin displays but just if that hardware is top shelf. Yet those Sony products ship with single-core processors and a skimpy amount of RAM. Major fail.

Yes, Sony is maybe leading the way in innovation and design for Android, but even Sony is not exactly pushing limits. And, it is not even the top Android manufacturer. Samsung easily takes the cake in that department, and Samsung's products are hardly legal (or in a number of cases illegal) duplicates of Apple's products. But we've barely scratched the surface of what's possible on Android. You can in theory load it onto anything. The possibilities are unlimited, so why isn't Android on everything? Where are the peculiar, hi-tech gizmos which will change the world? Give me some choice, dammit. All I see are bunch of firms making an attempt to catch up to whatever Apple did a few months ago.




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