Thursday, November 17, 2011

Samsung Stirs Up The Screen Upgrading War Of Smart Phones

By Baron Scott


In the third quarter of this year, Samsung's smart phone shipments for the first time exceeded Apple. However, in various places of the United States to Europe, the legal battle between the two is fierce.

In October, Apple does not like people think the introduction of a new generation of 4-inch screen iPhone, and Samsung soon launch a series for this big-screen smart phone, the largest of which reached 5.3 inches.

Samsung (http://www.cnc-machiningparts.com/) has the design and manufacturing capabilities of core electronic components of mobile terminals such as processor chips, memory chips, LCD screens and so on. Samsung needs to ensure that the leading of the hardware specs. Samsung will continue to first upgrade the hardware of the smart phones. But for the most smart phone manufacturers, perhaps this is not good news. Insiders pointed out that the hardware upgrade of the smart phones may encounter a problem like the PC.

Samsung recently upgraded again the size of smart phones, including a mobile phone equipped with Android system and 5.3 inches of screen. The screen is nearly 2 inches larger than the 3.5-inch iPhone4S. In response to the power consumption of the big screen, Samsung upgraded the phone's battery capacity, reaching 2500 mA.

In the types of the phone screen, Samsung also have frequent patterns, from TFT to AMOLED, the Super AMOLED, Super AMOLED Plus, to the latest HD Super AMOLED, the upgrade speed is dazzling.

Insiders pointed out that Samsung is keen to increasing the phone's screen is closely related with its current production capacity of the AMOLED screen. Behind this is a miniature of Samsung's high degree of vertical integration strategy in the industrial layout.

The analysts of the industry said thatSamsung is currently the monopoly of the production of theexpensive AMOLED display. Samsung's market share of the small and medium-size AMOLED panels is 95% or more, in absolute monopoly.

However, with Samsung's significant increasing capacity of the AMOLED screen, the price of this screen is likely to decline in the next year. In order to maintain the high profits, Samsung first stirs up screen upgrade war of mobile phones.




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