11:06 AM
Kinsz
There are many mistakes a guild can make; several of them are avoidable so take close heed to the ten listed in this article. When you first start of with your guild, you need to decide what the guild's goals are and who the people you'd recruit would be. Try not to commit these costly mistakes:
World-wide server spam - bad idea. Most people ignore this type of recruiting when they see it. This lacks creativity and is often perpetrated by inexperienced players.
Altering commonly spelled words - even if you think it's a good idea to misspell a word to make a guild name, think again. Try not to change words around in order to get the guild name you're set on. There's always the dictionary, just poke around for something similar that won't cause people to question your intelligence.
"Join my guild" leadership - Players who offer free leadership spots to the first people who join are usually shooting themselves in the foot. Avoid players like these and never use a tactic like this to promote membership. If you can't get people interested in your guild by its name or your recruiting attempts you'll need to look at those aspects first.
Loot exchange - Pitiful option. Refrain from offering in game gold, goods, or favors to players in order to get them to join. Guilds that make this mistake notice a large amount of their members turning into selfish children seemingly over night. Refrain from using this tactic!
Access to guild assets - Depending on the game you're playing, you may have some sort of guild bank or funding source. Take the time to set the hierarchy and permissions in your guild so you don't get ripped off by temporary new members. Focus on the hierarchy and assign the new people the lowest rank possible.
Bad in-game chat - I've touched on this in the past. This topic covers so much of the modern guild that it deserves its own article. Essentially, you want to have control of your guild's chatter. Vigilance is required when it comes to managing internal dialogue within the guild. Promote good activity and participation while monitoring conflicts.
Leadership MIA - Be sure to chose your leaders with care. Do they play often? Do they do anything or just wear the badge? They wanted the title, so put them to work! Have them assist the members and build the team.
Lack of guild involvement / activities - Regardless of what level, status, or game you're playing, you need to maintain a regular schedule of events for members to come together and interact in person. If you're not already congregating for raids, try meeting up at an in-game bar to throw back some imaginary brew. The point is to make a scene which ultimately raises server awareness towards your guild. Ok, so drinking beer in an online fantasy world may not make you Conan but at least you're having fun.
Lack of involvement with community forums - Staying involved with the community boards is your best way at meeting new members and promoting your guild's face. Try to establish a presence on these boards; you'll begin to notice behavioral trends that may fit well with your guild's style. Admittedly its a lot of work, but even if you made one officer's job staying up on the community forums your guild will benefit immensely. Knowing who the top players are allows your guild to mold itself in the direction it needs to go. Try not to shrug the community boards off so lightly.
Dimishing guild appeal - If you find yourself losing members and aren't sure why, you need to examine your guild's purpose against the members who have /gquit. If you're a guild of lowbies and are simply trying to level as friends, you may not have to worry to much about members taking off - they call this attrition and its quite natural. It never hurts to follow up and ask what the deal-breaker was. Tell them you're sorry to see them go and simply ask for their reasoning behind their decision to leave. Just consider what they say with a grain of salt.
World-wide server spam - bad idea. Most people ignore this type of recruiting when they see it. This lacks creativity and is often perpetrated by inexperienced players.
Altering commonly spelled words - even if you think it's a good idea to misspell a word to make a guild name, think again. Try not to change words around in order to get the guild name you're set on. There's always the dictionary, just poke around for something similar that won't cause people to question your intelligence.
"Join my guild" leadership - Players who offer free leadership spots to the first people who join are usually shooting themselves in the foot. Avoid players like these and never use a tactic like this to promote membership. If you can't get people interested in your guild by its name or your recruiting attempts you'll need to look at those aspects first.
Loot exchange - Pitiful option. Refrain from offering in game gold, goods, or favors to players in order to get them to join. Guilds that make this mistake notice a large amount of their members turning into selfish children seemingly over night. Refrain from using this tactic!
Access to guild assets - Depending on the game you're playing, you may have some sort of guild bank or funding source. Take the time to set the hierarchy and permissions in your guild so you don't get ripped off by temporary new members. Focus on the hierarchy and assign the new people the lowest rank possible.
Bad in-game chat - I've touched on this in the past. This topic covers so much of the modern guild that it deserves its own article. Essentially, you want to have control of your guild's chatter. Vigilance is required when it comes to managing internal dialogue within the guild. Promote good activity and participation while monitoring conflicts.
Leadership MIA - Be sure to chose your leaders with care. Do they play often? Do they do anything or just wear the badge? They wanted the title, so put them to work! Have them assist the members and build the team.
Lack of guild involvement / activities - Regardless of what level, status, or game you're playing, you need to maintain a regular schedule of events for members to come together and interact in person. If you're not already congregating for raids, try meeting up at an in-game bar to throw back some imaginary brew. The point is to make a scene which ultimately raises server awareness towards your guild. Ok, so drinking beer in an online fantasy world may not make you Conan but at least you're having fun.
Lack of involvement with community forums - Staying involved with the community boards is your best way at meeting new members and promoting your guild's face. Try to establish a presence on these boards; you'll begin to notice behavioral trends that may fit well with your guild's style. Admittedly its a lot of work, but even if you made one officer's job staying up on the community forums your guild will benefit immensely. Knowing who the top players are allows your guild to mold itself in the direction it needs to go. Try not to shrug the community boards off so lightly.
Dimishing guild appeal - If you find yourself losing members and aren't sure why, you need to examine your guild's purpose against the members who have /gquit. If you're a guild of lowbies and are simply trying to level as friends, you may not have to worry to much about members taking off - they call this attrition and its quite natural. It never hurts to follow up and ask what the deal-breaker was. Tell them you're sorry to see them go and simply ask for their reasoning behind their decision to leave. Just consider what they say with a grain of salt.
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