Wednesday, October 19, 2011

Touchscreen Technology: A New Gateway to Products, Services

By Jake Smith


From the late fifth century to the early sixth century is the setting for a beloved British figure of some romantic significance. It is the time period King Arthur and Knights of The Round Table are believed to have loved and reigned and ruled in Camelot.

While Arthur fought the Saxons, the pretenders to his kingdom and his throne, he was engaged with Lancelot on another front for the affection and devotion of his beloved Guinevere.

An intuitive and interactive quality makes touchscreens appealing to all ages and in a variety of industries. Without the learning or physical limitations of a mouse and keyboard, touch technology is open to everyone, even young children or people with disabilities. Toy manufacturers, for instance, are taking advantage of touch technology to provide entertaining, yet educational, toys for children that are too young to have developed the motor skills required for a regular computer.

At retail outlets, store merchandisers are using touch technology as a new marketing strategy to engage consumers, while delivering product information at the touch of a finger. For instance, FAO Schwarz has installed 17-inch Planar touchscreens as a consumer design center for the Hot Wheels Custom Car Factory in its New York store. Using the Planar touchscreen kiosk, shoppers can customize their own Hot Wheels car with special colors, designs, wheels and rims.

The restaurant industry also is seeing the benefits of touch-integrated POS systems to improve order-processing time. Easy-to-use touchscreen devices enable servers to enter food orders faster and more accurately, enhancing the overall dining experience. Tableside units provide customers with a variety of entertainment and information options, such as playing video games or surfing the Web.

Perhaps less than a century after Jack and Jackie we can relive Camelot just one more time. What a dream for those of us who are old enough to remember the young couple seemingly so in love, so charismatic, so vibrant, such dreamers with such social grace raising their small children in the White House.




About the Author:



0 comments:

Post a Comment