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Kinsz
The market research found that microblogging is one of the activities that are most favored by the Chinese consumers between 15 and 44 years old, especially in large cities. Meanwhile, microblogging's popularity among young consumers in the small cities has also increased.
Microblogging's penetration rate in Hong Kong, Shanghai, Beijing and other Chinese first-tier cities reached 24%, following magazine's penetration rate of 32%, more than radio's penetration rate of 20% and film's penetration rate of 11%.
Moreover, according to another research consultancy's survey about young people's digital life in Chinese cities, 46% of respondents were aware of the microblogging (http://www.xjplastics.com/) information sponsored by brands. 41% of respondents were aware of the brand's microblogging page.
The survey also found that as long as a brand or a product is of interest, 79% of the young Chinese Internet users aged from 8 to 30 years old will click on the brand, including the advertising. This shows that China's young consumers are willing to accept and share the online brand message. The report found that most welcomed daily activities of the respondents include browsing news and information, QQ groups, social networking, microblogging, video and bulletin board.
Microblogging's t on online brands have a significant impact and this influence is not limited the digital area in China, it also reflects people's offline activities. Microblogging is the first platform that is similar to Westerners' Facebook that influence the way people interact online and offline activities. People arrange their evening activities on the microblogging. In the evening when they are outside, they contact with acquaintances through the microblogging.
The analysts said that most U.S. brands do not understand China's social media. As in the U.S., the emergence of microblogging or China's other social networking sites is as significant as advertising. No matter which way the foreign brands decide to get access to the internet users in China, the hot microblogging is an undeniable fact. It is suggested that brands pay close attention to this area to tap new business opportunities or find their own problems. It is said that Microblogging's popularity among young consumers in the small cities has also increased.
Microblogging's penetration rate in Hong Kong, Shanghai, Beijing and other Chinese first-tier cities reached 24%, following magazine's penetration rate of 32%, more than radio's penetration rate of 20% and film's penetration rate of 11%.
Moreover, according to another research consultancy's survey about young people's digital life in Chinese cities, 46% of respondents were aware of the microblogging (http://www.xjplastics.com/) information sponsored by brands. 41% of respondents were aware of the brand's microblogging page.
The survey also found that as long as a brand or a product is of interest, 79% of the young Chinese Internet users aged from 8 to 30 years old will click on the brand, including the advertising. This shows that China's young consumers are willing to accept and share the online brand message. The report found that most welcomed daily activities of the respondents include browsing news and information, QQ groups, social networking, microblogging, video and bulletin board.
Microblogging's t on online brands have a significant impact and this influence is not limited the digital area in China, it also reflects people's offline activities. Microblogging is the first platform that is similar to Westerners' Facebook that influence the way people interact online and offline activities. People arrange their evening activities on the microblogging. In the evening when they are outside, they contact with acquaintances through the microblogging.
The analysts said that most U.S. brands do not understand China's social media. As in the U.S., the emergence of microblogging or China's other social networking sites is as significant as advertising. No matter which way the foreign brands decide to get access to the internet users in China, the hot microblogging is an undeniable fact. It is suggested that brands pay close attention to this area to tap new business opportunities or find their own problems. It is said that Microblogging's popularity among young consumers in the small cities has also increased.
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I'm a professional writer from xjplastics.com, which offers quality products such as China LED Makeup Mirror, China Cosmetic Boxes, and many more.
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