Thursday, October 27, 2011

SSL Certificates - Website Proof Of Security

By Anna Thorns


Although the number of internet shoppers is quickly increasing, you can't attract people to buy from your site if you don't have their trust. And it's not easy for consumers to give their trust, with plenty of swindlers and frauds preying on countless victims on the Internet. People won't simply give their private information and credit card details to just about anyone. Even if you are selling what they need, they won't click that "Buy" button if you can't guarantee their security.

There are two things you need to gain their trust. The first is a trusted group to vouch for your identity and the ability to protect their personal details. You can have both with an SSL certificate. SSL stands for Secure Sockets Layer, and which allows transmission of private information securely by producing an encrypted connection between your web server and the visitor's internet browser. It can also verify your identity so customers will believe that you are who you say you are.

Certificate Authorities only hand out SSL certificates to verified web pages that have gone through a number of thorough identity checks. A scammer could pose as your website and take advantage of the info visitors entered on your website. But with SSL, Internet shoppers would know that they are on an official website and not a fake page.

To foolproof transactions between your website and your customers, SSL sends sensitive information across the Internet in an encrypted form. This way, only the intended recipient can understand it. The information in encrypted form is unreadable to others who want to "eavesdrop" to or intercept it while it passes through from server to server. Visitors can confidently enter their usernames, passwords, address, credit card digits, and other sensitive details without worrying about hackers and other malicious uninvolved parties.

The signs that a website has an SSL certificate typically includes a padlock icon in the address or status bar, the green address bar, and the URL starting in hypertext transfer protocol secure. Visitors know they are on a secured website when they see these indications on their browser while visiting your website.




About the Author:



0 comments:

Post a Comment