Tuesday, March 27, 2012

Optimizing Ebay Auctions For More Profits

By David Keith


eBay is the internet auction site everybody has heard of and many people use daily to buy and sell products of every description. This is the best site to list your products on if you want to attract the largest possible audience so you get the price you want. If you want this to happen, though, you have to do more than create an auction, you also have to know how to optimize it. Simply put, the more effectively you set up your auction, the more attention and bids you'll get for it.

If you want to optimize your auctions so you get more bids and sell your items, they have to be highly visible to buyers. When buyers are looking for certain type of products on eBay, they are going to search on the site by typing those keywords that describe the item. When you create your listing, therefore, make sure you use keywords in the title and description that are widely searched for. You can leave out keywords that are complicated or esoteric, as most people won't be using these. Be as specific as possible when it comes to filling the headline with the right keywords since you don't have much space.

Listed below is a puzzler: How can a website sell a $10 Panasonic VIERA FLAT-PANEL HDTVS TC-P42C1 for 31 cents and still turn a profit? That is exclusively what they are engaging in at b.i.d.. Online auction off web sites offer a much larger mixture of color styles and models than you will seek out locally. Apart from that, how many times has it happened that you expend your cash reaching a local place only to find that the item you need is out of stock? Most online shops have a provision to accept sales without stock and mail it across to you when the extra stock come in. You will also have the option of viewing an alternate online store where the item is available.

You will see better results when you are creating newer auctions in a shorter period of time. Sometimes, it's just worth it to do an auction that lasts for 3 days or even 5 days, instead of doing it the typical 7 day maximum. The reason for doing so is that your listing will appear higher in the 'ending soon and best match' lists. There is always the possibility that you will find people who do not want to wait as long as others. There are all kinds of strategies people use, and one of them is holding off with their bids until one or two days before ending. If you go this way, you may have to spend a lot more on the scheduling fees, but if your aim is to sell a high number of items, this step would be worth it. If you want buyers to notice your auctions, you have to make them appealing and professional looking. Your listings must be attractive and professional looking if you want to be able to compete with the thousands of other eBay users who are also selling their items. Many sellers use templates that give their auctions a quality appearance, and you can find these for sale on many websites. Another option is to learn HTML, if you're not already familiar with it, and create listings according to your own specifications. Whatever route you take, just remember that your listing needs to be attractive and has to stand out from the rest.

You want potential bidders who may be scanning your listing to quickly understand it, and the best way to accomplish this is by writing brief paragraphs to discuss your item and make use of bullet points to summarize the main points. Internet users prefer material that's neat and concise, and you may lose bidders if you write in long paragraphs. It's best to make your auctions as easy on the eyes as you can. One of the key factors that determine that success of your auction is the layout, which is why it's good if you know a bit of HTML. This way you wouldn't need to look for any outside help when working on your auction listings. For instance, if for some reason you want to change the color of the font, you can modify the HTML code and get the color of your choice. This is something you can learn simply by typing in "HTML color chart" in a search engine. If you don't pay attention to this, it can make your auctions less professional looking at limit your results. That's why it's worthwhile to learn something about HTML if you don't already.

In other words, when it comes to running auctions on eBay, or any internet auction for that matter, applying a few simple optimization techniques can greatly improve your results. It will be hard to get the most from your auctions and profit as much as possible if you don't take the time to optimize them. Once you get used to applying these tactics, it will soon become second nature to you.




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