Wednesday, March 28, 2012

How to Tell if A Video Company Can Help You

By Janice Dylan


The only real way of measuring a fantastic video company is their work. The calibre of a video company will probably be obvious within their work. Some might say judging a firm by experience is definitely the strategy to use but it is not necessarily so when thinking about video.

Ask others that have used video companies whom they recommend, determine if these firms can meet your needs and then ask to see a portfolio of their work. An agent who has been in business for two decades may still be unable to accommodate what you are in search of, whereas the guy who graduated from university just last year could get it exactly right. Look around, have a look at videos that appeal to you and then determine who made them.

Remember, there are various kinds of video makers. Some will specialise in wedding and occasions, others will make in house training videos and others can do it all.

Be sure you are very specific with regards to your needs when you go to tender and ensure there are samples of work which are as akin to your requirements as possible. There is no way, if you use video for SEO purposes that the guy who only makes loved-one's birthday collages will understand what you actually need, unless he is able to prove otherwise with examples of SEO work.

Do not trust someone when they say, yes, I can do it, not if you are unable to see examples of their work. Firms that are serious about branching out and have the ability to do so will take the time to make small sample videos. These sample videos will be designed to show people what they are capable of.

Making enquiries to local video companies is a superb strategy for discovering what is available in your city, but nothing beats a recommendation, so use the internet and have a look at your competition. Maybe they are using a video company that could be useful to you too.

In addition, look on the major video search engines and find out if similar videos can be bought. Contacting people who have made those videos may lead to a great business connection you can use in the future.




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