11:03 AM
Kinsz
Testimonials are powerful because they represent social proof, but the newer online businesses often have a tough time with this issue. But you will find your self in a constant struggle with this task until you learn what needs to be done. So we offer some guidelines that will get you off to a great start with acquiring raving reviews from your customers.
Sure, testimonials can be great, but the case study can really nail things if it is a high quality job done. While not every single product will easily lend itself to a case study, you will never know until you take a hard look at it. What you should do is not talk about testimonials, but instead solicit volunteers to help you with your study on what they encountered when using your product or service. Be sure to let it all hang out because the willingness to reveal the negative aspects can actually work in your favor.
If you look around, you'll see many major corporations publishing case studies from their customers, which they know will help them convince their prospects better and get more sales. You should have a fairly good idea about how well your product performs, and so all you need to do is contact your customers.
Not all marketers take enough advantage of what video has to offer - but you really should. It is common knowledge with experienced marketers that video testimonials blow all the rest out of the water. For years it has been reported that higher conversions occur when appropriate video testimonials are offered. Should you decide to be less than honest with your videos, then that is your call and good luck. Even though they can be really great, the bottom line is just about nobody will be willing to give you a video testimonial.
Well-written copy in addition to your testimonials will help do their part to make you money.
Sure, testimonials can be great, but the case study can really nail things if it is a high quality job done. While not every single product will easily lend itself to a case study, you will never know until you take a hard look at it. What you should do is not talk about testimonials, but instead solicit volunteers to help you with your study on what they encountered when using your product or service. Be sure to let it all hang out because the willingness to reveal the negative aspects can actually work in your favor.
If you look around, you'll see many major corporations publishing case studies from their customers, which they know will help them convince their prospects better and get more sales. You should have a fairly good idea about how well your product performs, and so all you need to do is contact your customers.
Not all marketers take enough advantage of what video has to offer - but you really should. It is common knowledge with experienced marketers that video testimonials blow all the rest out of the water. For years it has been reported that higher conversions occur when appropriate video testimonials are offered. Should you decide to be less than honest with your videos, then that is your call and good luck. Even though they can be really great, the bottom line is just about nobody will be willing to give you a video testimonial.
Well-written copy in addition to your testimonials will help do their part to make you money.
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