Tuesday, February 28, 2012

Simple Facts On Hints And Tips On What Are Blue Hat And Green Hat SEO

By Eugene Yeng


Lots of people ask what are Blue Hat and Green Hat SEO(Search Engine Optimization), but fail to get good real answers or feedbacks. For the sake of being informative, lets dive in and use this article to answer this innovative and possibly creative question. Although that these are actually not new terms in the realm of Search Engine Optimization, not many entrepreneurs or internet consultants actually heard of them. Therefore please read on this article with an open mind.

Granted, the terms Black Hat and White Hat SEO approaches are quite well spread and known to a majority of users of the web. The White Hat specification is used to refer to techniques that are established as legitimate and that all search engines in general consider to be on the level. On the other hand, Black Hat SEO techniques are considered underhand, an attempt to hoodwink the search engine bots and crawlers into giving your site a high ranking that it does not merit. If caught, your website can possibly be blacklisted and they are therefore not worth the trouble.

Any website design approach that does not factor in innovative approaches to attaining higher ranking will ultimately fail. In the light of newer ways to attain visibility online, one needs to incorporate a number of innovative online marketing approaches. The level of invention witnessed over the past couple of years has led to an emergence of newer approaches christened with a number of whimsically named colours. Thus it is possible today to get techniques referred to as pink, yellow, blue and even red hat SEO approaches.

The rise of Blue Hat approaches to search engine optimization arose from the fact that it was becoming increasingly competitive to get ranking on some keywords. Once web entrepreneurs realized the trick to getting a good ranking on leading search engines they set out to work on optimizing their sites for the best rank in the engines' Search Engine Results Page (SERP). At first, White Hat SEO worked perfectly but soon everyone was using the techniques and web masters had to go back to the drawing board. The result of this new strategy was the birth of Blue Hat SEO, an approach that is close to White Hat but not exactly.

To understand the place of the innovative promotion techniques, one only needs to consider that Google uses well over 200 algorithms in evaluating and ranking websites. By making judicious use of Blue Hat techniques, one can take advantage of these rules without bending any of them. These tricks are therefore effective and perfectly legal.

There is perhaps no other method of Blue Hat SEO that has as much effect as article marketing. In effect, it is a technique that enables a web designer popularize their site without compromising on the rules laid down by search engine operators. It is also common to find web enthusiasts who make effective use of free content download sites to upload content that is then downloaded by users all over the web. There is as well increased use of Link Trains and Link wheels, all recognized as legitimate Blue Hat SEO approaches.

Just as common are a variety of Green Hat SEO techniques. These are not so much about getting as many backlinks as possible as much as it is about getting quality backlinks. It is an open secret that search engines place a lot more importance to links by websites with a high PageRank. Getting references from those sites is called milking PageRank juice and forms the main basis of Green Hat SEO.

Admittedly, you need to start off with a good website design before embarking on marketing it on the web. To ensure you get a good PageRank, the traditional SEO techniques no longer deliver the desired results. It is only through judicious use of Blue Hat and Green Hat SEO approaches that one can be sure to attain a reputation online. Expedite your study on Search Engine Optimization options at Web Designer




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