Tuesday, February 28, 2012

SEO Techniques For Your Website

By Adriana Noton


For a website to rank high in Google or any search engine, so many factors come into play, either for or against the specific website. These points need to be taken into account seriously if SEO is your aim. Many website designers and managers do not know some of these; hence the poor ranking of their sites. Some basic things when done right will ensure you are ranked high, they are mentioned as s follows:

Having a good and relevant title tag is necessary when writing a source code. Description and keyword tags also play an important part, but first the title tag is what search programs look for. It helps to determine a page's relevance. Secondly, visitors will decide whether to click on the site depending on the title they see, therefore its importance cannot be disputed in any way if one wants to have the website SEO compliant. Mentioning around two keywords in the title will be very positive; this can include the name of the company or name of that specific page.

In SEO, the main tags used are descriptive and with keyword. The importance of descriptive tags is seen in the search result listing, this gives users a brief about the website, and will determine whether they click on it or not. Keywords can be used sparingly in the descriptive tags for maximum exposure and better ranking in search engines. One thing to avoid is using too many keywords, this will cause the specific website to be left out since Google may regard it as spamming.

Another factor is the heading tag, when properly used search engines and users will be able to locate the important points of your website. Use this opportunity to describe what the site is about, this also goes for individual pages. Page indexing is made easier if the pages have relevant and straight forward heading tags.

Alt attributes on the site images has two benefits, first in SEO, a brief descriptive alt attribute placed with an image adds relevance to the source code, and helps in page indexing by search sites. Secondly, the visually impaired visitors who use a screen reader on the internet will easily follow what your site is about just by the descriptive alt images. These are simple techniques that can do wonders to the ranking and generation of inbound traffic at no extra cost.

One other place to optimize your website is the title attributes, placing them on links of text and images increases the places where keywords can be inserted, without raising the alarm with search engines. Visitors also find information about a link before clicking on them; this increases the tendency of them visiting the links because of the way they are presented. A descriptive or title tag can work in a link like this since they will both provide the brief information and increase keywords in the website.

Using XML sitemaps is a clear way to increase your site's chances of ranking high. When all your pages are well organized and liked, search programs will easily index them, therefore, achieving SEO as desired. Prioritize the pages, your posts, contacts and all the relevant information as needed.

Other than the SEO aspect of the site, it should be appealing, informative and relevant in content. You may trick the search engines into ranking high the website; however, it is not easy to fool visitors. Just write naturally and let there be a flow in the structure and sentences. Organize graphics and texts appropriately.




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