Sunday, October 16, 2011

Use Back Links To Increase Website SEO

By Audie Stubbe


SEO is short for search engine optimization. This is critical to your success in your internet business. You need to understand the basis for search engine optimization so you can understand its importance. Try searching a popular term such as puppy training.

How can you possibly get ranked on the first page if you are in the business of puppy training? This is where search engine optimization is involved. Some will say that search engine optimization is a science while others say it is a skill and a craft. But in any case, you need to practice website optimization techniques if you want to make money on the internet.

One of the criteria search engines look at is the number of back links. The more back links your website has, the more search engine friendly you site will be. Back links are live links that point back to your website that are on other websites.

The search engines rate websites with the most back links higher than those with few or no back links. The reason the search engines use this criteria is because websites with many back links are considered to be authoritative. If a website has many back links, the search engines think that that website must be very important and must have a lot of valuable information.

The search engines have a single purpose and that is to provide the most relevant websites depending on the search term entered by the online user. Your goal is to have as many back links as possible so that your site will show up as one with the most valuable information.

You can build your back links by contacting other website owners. Request that they put a back link on their site to your website. They might request that you link to their site as well. You should make sure to reciprocate.




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