Tuesday, May 8, 2012

Tips for Getting Started with E-mail Marketing

By Monica Bellevue


Marketing online can make you a lot of money. Most people know this. All internet marketers know that the internet is not some type of ATM machine but if you build a large list of buyers then you can come very close to it. This is the most popular and effective way of building something close to a hands-free business that has the potential of bringing you a lot of money. There are lots of reasons that e-mail marketing is more successful than other forms of making money online. The success rate is much higher with e-mail marketing because people that enter their e-mail addresses did so because they believe that you have a solution to their problem and are open to anything you may have to say on the topic. Here is how to get people to sign up for your e-mail list.

You may have heard that all you have to do to acquire a huge e-mail list is to simply buy e-mail addresses from someone. Do not believe this! People may try to sell you e-mail addresses at a low price, but you should never buy them. This is the fastest way to get flagged for being a spammer. Think about it: who else would buy and sell e-mail addresses? If you look at any sign-up for a list, you'll see that it promises not to share your e-mail with anyone else. It bears repeating: do not ever buy e-mail addresses to build your list. Don't risk creating unnecessary difficulties by doing this.

Always make sure your email copy is well-written and never boring. Avoid too many typos or other format errors. People make mistakes and lack organization when they rush, so try not to rush when writing your emails. This is the quickest way to encourage people to UN-subscribe from your list. If your e-mails are well written, not only will they be more likely to bring in sales, they are also more likely to get forwarded. If you're lucky enough to have your emails forwarded, your list will grow just a little bit more.

Don't make it difficult for people to type in their e-mail addresses. Place an opt-in form somewhere on the page where visitors can't miss it. This is in some ways the most important item on your page, so make it stand out. It should be placed on all of your web pages and all of your sites. People surfing the web are lazy and have very short attention spans, so any obstacles you place in their way make it less likely they will sign up for your list. If you want to collect thousands of e-mail addresses in a short period of time, just make it easy for them to sign up!

Advertising can be a very effective way to build your list. Write advertisements that tempt people to sign up for your newsletter; you can always offer them a free report or something like that. Make sure you find places to advertise that attract customers in your niche; find related blogs, newsletters and websites.

It takes time and effort to build a quality list. It's worth the effort, however, as once you do have a large list, you can make lots of money from it!

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