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Kinsz
People are spending more time than ever online, so it makes a lot of sense to turn more to internet marketing as a way to drive your business. If your business is not marketing online, you are losing out on a lot of business. Here are some smart tips that will help propel your business toward success.
Do some SEO on your site. SEO, or search engine optimization, is a way of making your site most attractive to the search engine "crawlers", which help the search engines decide where to rank you in their results pages. Write relevant content that contains keywords that your customers might search for.
The next step consists in exposing as many potential customers as possible to your content. Share it with other bloggers, post it on social networks and add it to your monthly newsletter. You can also join message boards or comment on news items or other blog posts with a link to your article, if it is relevant. Get in touch with other webmasters or bloggers and ask if they would be interested in featuring your content. Do the same thing with online publications your target audience reads. When your content is featured somewhere, make sure you mention it on your site or on social network and encourage your audience to share this content themselves. This process is known as building back-links: keep in mind that building back-links is also a good SEO practice and will make your site rank higher in search results.
For instance, Facebook is the world's largest social media website with nearly one billion users. Facebook users tend to be open to intermingling with brands, but first and foremost it is a personal network. Any business entering Facebook, then, needs to avoid the hard sell, as it is very much shunned by Facebook users. Businesses also need to find the fun side of their brand to succeed on Facebook. Developing a brand page that is enjoyable and even viral can really help you cut through the clutter, and there is a lot of clutter. With that many potential customers in one spot, Facebook attracts nearly every major business. The competition is tough.
Video marketing is also a great way to help drive traffic to your site. Check out these sites for helpful tips on how to create video and animated ads: Cartoon Movie Maker, Make Cartoon Movies Online
To further your customers trust in your email marketing, be aware of how often you are sending emails. If you send them daily, you may be communicating to the point of annoyance. Then, you are one quick click to losing the subscriber for good. Rather, build a calendar of touch points, and try to keep communication to no more than once per week.
A clean, simple navigation is another key to site stickiness. If visitors can't easily get to where they want to go, they will quickly surf away from your website! Beware of overwhelming navigation tricks like lists within lists. Stick to as few navigation links as you need to initially lead your visitor to take another action with your website. Also, keep your main navigation 'above the fold', meaning the visitor should not have to scroll the page to get to your important navigation links. If visitors can't initially see what you want them to do, then you are in jeopardy of losing them.
While you may not be able to afford ad space in Newsweek or the New York Times, don't give up on mass media altogether. Take out advertisements featuring your company's web address in your local newspaper or community publications. Partner with your local Better Business Bureau or Chamber of Commerce to spread the news about your company. If you submit press releases, be sure to include relevant information about your online presence and location.
Using all of these Internet marketing skills to increase your sale can really work wonders. The tips detailed above can help your marketing efforts become more effective. As long as you are doing everything the right way there is no reason why you should not be successful.
Do some SEO on your site. SEO, or search engine optimization, is a way of making your site most attractive to the search engine "crawlers", which help the search engines decide where to rank you in their results pages. Write relevant content that contains keywords that your customers might search for.
The next step consists in exposing as many potential customers as possible to your content. Share it with other bloggers, post it on social networks and add it to your monthly newsletter. You can also join message boards or comment on news items or other blog posts with a link to your article, if it is relevant. Get in touch with other webmasters or bloggers and ask if they would be interested in featuring your content. Do the same thing with online publications your target audience reads. When your content is featured somewhere, make sure you mention it on your site or on social network and encourage your audience to share this content themselves. This process is known as building back-links: keep in mind that building back-links is also a good SEO practice and will make your site rank higher in search results.
For instance, Facebook is the world's largest social media website with nearly one billion users. Facebook users tend to be open to intermingling with brands, but first and foremost it is a personal network. Any business entering Facebook, then, needs to avoid the hard sell, as it is very much shunned by Facebook users. Businesses also need to find the fun side of their brand to succeed on Facebook. Developing a brand page that is enjoyable and even viral can really help you cut through the clutter, and there is a lot of clutter. With that many potential customers in one spot, Facebook attracts nearly every major business. The competition is tough.
Video marketing is also a great way to help drive traffic to your site. Check out these sites for helpful tips on how to create video and animated ads: Cartoon Movie Maker, Make Cartoon Movies Online
To further your customers trust in your email marketing, be aware of how often you are sending emails. If you send them daily, you may be communicating to the point of annoyance. Then, you are one quick click to losing the subscriber for good. Rather, build a calendar of touch points, and try to keep communication to no more than once per week.
A clean, simple navigation is another key to site stickiness. If visitors can't easily get to where they want to go, they will quickly surf away from your website! Beware of overwhelming navigation tricks like lists within lists. Stick to as few navigation links as you need to initially lead your visitor to take another action with your website. Also, keep your main navigation 'above the fold', meaning the visitor should not have to scroll the page to get to your important navigation links. If visitors can't initially see what you want them to do, then you are in jeopardy of losing them.
While you may not be able to afford ad space in Newsweek or the New York Times, don't give up on mass media altogether. Take out advertisements featuring your company's web address in your local newspaper or community publications. Partner with your local Better Business Bureau or Chamber of Commerce to spread the news about your company. If you submit press releases, be sure to include relevant information about your online presence and location.
Using all of these Internet marketing skills to increase your sale can really work wonders. The tips detailed above can help your marketing efforts become more effective. As long as you are doing everything the right way there is no reason why you should not be successful.
About the Author:
The author of this post is also a renowned webmaster of: _Hydraulic Juicer - Juicer Food Processor
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