1:25 PM
Kinsz
One of the most popular applications to hit the smartphone and beyond is Angry Birds from Rovio. Every hour, millions of users log in sixteen years worth of time rescuing and avenging eggs using kamikaze birds to strike green pigs. It is a huge success; a monument to both planning and luck with a beginning as quiet as any seed.
Two cousins, Mikael and Niklas Hed are the power behind Rovio, the mobile apps company where Angry Birds was born and they, along with game designer Jaakko Iisalo, were the ones to come up with the game idea in 2009. Having saved Rovio from imminent destruction by creating and selling games for third party companies like Namco, the cousin CEOs knew that they had to create something for themselves in order to become truly successful. The timing was excellent; the Smartphone was just hitting the market and the pair knew that if they could get in on the ground floor, they could form a cornerstone for the entertainment aspect of this new tech. But how to do it?
Then walked in Jaako Iisalo, a game designer who had been with the company since 2006. He had been pitching ideas for two months with no luck and the company had scrapped over a dozen games searching for the right one. This time, he showed them a screenshot of a flock of round cartoon birds trooping towards some colorful blocks looking... angry! The screenshot was so adorable, funny and silly that everyone who saw it loved it and so Angry Birds was born. Obviously, it took a while after that to go from screenshot to game, and no little frustration, stress, creative blocks, and energy, but like all great seeds, with the right application of care, nurturing and fuel, it grew into something amazing.
From a humble screenshot, Angry Birds has ploughed through entertainment like an exploding bird on caffeine. There have been several new chapters added, whole new areas done, bonuses and tons of franchise objects like clothing, animals and even a movie deal. The brand is now worth close to eighty million dollars, a far cry from the original investment of $160,000. And there is always more to do with these birds, so don't expect them to retire any time soon.
A small idea, hard work, a bit of luck and Angry Birds proves just how far these three things can go.
Two cousins, Mikael and Niklas Hed are the power behind Rovio, the mobile apps company where Angry Birds was born and they, along with game designer Jaakko Iisalo, were the ones to come up with the game idea in 2009. Having saved Rovio from imminent destruction by creating and selling games for third party companies like Namco, the cousin CEOs knew that they had to create something for themselves in order to become truly successful. The timing was excellent; the Smartphone was just hitting the market and the pair knew that if they could get in on the ground floor, they could form a cornerstone for the entertainment aspect of this new tech. But how to do it?
Then walked in Jaako Iisalo, a game designer who had been with the company since 2006. He had been pitching ideas for two months with no luck and the company had scrapped over a dozen games searching for the right one. This time, he showed them a screenshot of a flock of round cartoon birds trooping towards some colorful blocks looking... angry! The screenshot was so adorable, funny and silly that everyone who saw it loved it and so Angry Birds was born. Obviously, it took a while after that to go from screenshot to game, and no little frustration, stress, creative blocks, and energy, but like all great seeds, with the right application of care, nurturing and fuel, it grew into something amazing.
From a humble screenshot, Angry Birds has ploughed through entertainment like an exploding bird on caffeine. There have been several new chapters added, whole new areas done, bonuses and tons of franchise objects like clothing, animals and even a movie deal. The brand is now worth close to eighty million dollars, a far cry from the original investment of $160,000. And there is always more to do with these birds, so don't expect them to retire any time soon.
A small idea, hard work, a bit of luck and Angry Birds proves just how far these three things can go.
About the Author:
Don't let those little Angry Birds frustrate you. Everyone wants three stars in Angry birds, everyone needs some help. Check out our Angry Birds Walk Through Guides
0 comments:
Post a Comment