10:29 AM
Kinsz
TLDs are top level domains and are the suffixes at the end of a domain name, for example, .com, .org, and .net. Some other commonly seen TLDs such as .edu or .gov are used only for educational and governmental organizations. Most webmasters use the .com, .org, or .net extensions to build their websites and promote their businesses online.
If you are in the process of choosing your own TLD for your own business, .com may be the first domain that comes to your mind. The .com TLDs are quite common and most people would instinctively consider .com as the last suffix to your web address when they enter it into their URL bars. There may be an issue of reliability, however, that you may want to consider as .com domains are easy to register by spammers and there is no restriction on the information that can be put there.
While anyone can register an .org domain for commercial purposes, many Internet browsers think of .org as non-commercial and are more likely to trust a website with this TLD. So, if you want to build trust, .org may be just right for you.
With the .net option, the choices that you have are more than the .com TLD. Furthermore, it is also cheap as compared to the other TLDs. Some countries were lucky in their allocation by ICANN of their top level domain, and they have allowed users to buy them, often at a premium. These include .ws, .tv, .co and .fm.
Another option that may be ideal for you is to choose a TLD that is your own company name. ICANN or the Internet Corporation for Assigned Names and Numbers allows you to do this and choose a TLD that is specialized to your corporation. So, if you are Burger King and you want a .burgerking as your TLD you can have it. If you are not, you can't. Whether this will work with brands with generic names is yet to be seen. For example, if your company is called Performance Exhausts, that is not the same as being called Toyota, and it may make it confusing to search engines what to display if someone searches A 370Z exhaust when really that company could very well rank number one.
Only established corporations can get these TLDs as of now and it is potentially an excellent way to build a unique identity for a business. It may also supply good opportunities for SEM (search engine marketing) since Google and Yahoo may allocate more trust to this kind of domain when a brand is directly searched.
Registering your own specialized TLD may, however, be an expensive proposition since it's expected to cost $200,000, plus ongoing fees. It does assure you that no one can get a TLD in a particular corporation's name unless he is that corporation but it is yet to be seen as to how exactly it plans on doing this. There are obvious issues to address, such as if two companies with the same name want the same TLD, and whether there will be any user confusion as people are used to seeing .com rather than .honda.
If you are in the process of choosing your own TLD for your own business, .com may be the first domain that comes to your mind. The .com TLDs are quite common and most people would instinctively consider .com as the last suffix to your web address when they enter it into their URL bars. There may be an issue of reliability, however, that you may want to consider as .com domains are easy to register by spammers and there is no restriction on the information that can be put there.
While anyone can register an .org domain for commercial purposes, many Internet browsers think of .org as non-commercial and are more likely to trust a website with this TLD. So, if you want to build trust, .org may be just right for you.
With the .net option, the choices that you have are more than the .com TLD. Furthermore, it is also cheap as compared to the other TLDs. Some countries were lucky in their allocation by ICANN of their top level domain, and they have allowed users to buy them, often at a premium. These include .ws, .tv, .co and .fm.
Another option that may be ideal for you is to choose a TLD that is your own company name. ICANN or the Internet Corporation for Assigned Names and Numbers allows you to do this and choose a TLD that is specialized to your corporation. So, if you are Burger King and you want a .burgerking as your TLD you can have it. If you are not, you can't. Whether this will work with brands with generic names is yet to be seen. For example, if your company is called Performance Exhausts, that is not the same as being called Toyota, and it may make it confusing to search engines what to display if someone searches A 370Z exhaust when really that company could very well rank number one.
Only established corporations can get these TLDs as of now and it is potentially an excellent way to build a unique identity for a business. It may also supply good opportunities for SEM (search engine marketing) since Google and Yahoo may allocate more trust to this kind of domain when a brand is directly searched.
Registering your own specialized TLD may, however, be an expensive proposition since it's expected to cost $200,000, plus ongoing fees. It does assure you that no one can get a TLD in a particular corporation's name unless he is that corporation but it is yet to be seen as to how exactly it plans on doing this. There are obvious issues to address, such as if two companies with the same name want the same TLD, and whether there will be any user confusion as people are used to seeing .com rather than .honda.
About the Author:
A carefully chosen TLD plays an important role in SEO. So, give as much attention to it as you do to your web address.
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