Tuesday, December 13, 2011

A Few Speculative Ideas For Website Hosting For The Following Twelve Months

By Margie Ball


The predictions for web hosting in 2012 are that it might just continue into 2013 in spite of all the doomsday prophecies. Seriously though, there are unlikely to be major revolutions. In general there will still be a trend towards fewer providers with greater resources. This will be driven by cloud services which will continue to grow in popularity. There will however be a greater number of middle men as content management and reselling becomes easier.

Cloud website hosting is becoming an attractive option for small to mid size companies. The biggest advantage is scalability and it is possible to pay only for what is used rather than for a fixed amount every month. There is no risk of the website going down if a fixed bandwidth limit is reached but at the same time you don't have to pay for capacity that you don't use.

The reason that smaller companies find it more cost effective is that it is all managed by the service provider. There would be far less need for full time IT staff which would be a far bigger cost saving. For this reason we might see growth in this particular field but at the same time there will be a lot of IT people looking for new roles to fulfill.

There is the promise that your content will always be available no matter where in the world it has to be located. For some there is the concern that information can be accessed under different laws in different locations and they would prefer to keep it in one location. These things might keep cloud hosting from the kind of growth that it could potentially see for now but wider adoption might just lead to a complete change in thinking and more rapid growth.

There is the perception that having information stored and moved across multiple locations would be less secure but this is not necessarily the case. The entire network is still secured by the same kind of protection so it might still be as secure as a single location. The issue of information being subject to different laws in different countries might not actually cause any problems in real life either.

The trend that this is leading to is that there will tend to be fewer providers with greater resources. As it becomes easier to manage content across multiple locations there will be a tendency towards fewer providers who have much greater recourses. On the other hand this will create more opportunities for resellers.

This is not likely to all happen by next year but is likely to become a trend. There will still be a lot of demand for VPS (Virtual Private Server) and co-location. It makes far less sense for companies to invest in their own data centers. Once you reach capacity on your own system it becomes a big problem to upgrade, whereas when you are renting, upgrading becomes very easy.

Because it is becoming so easy to manage and create content there are likely to be very many more small operators who offer design and web hosting services. Organizations who want to manage their own content might opt for cloud services and outsource more IT consulting. In general however there are unlikely to be any major changes in the industry as a whole.




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