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Kinsz
The beauty of the web to Internet marketers is that millions of surfers can be accessed from any computer station in the world at a price of pennies per thousand, if not cheaper. Having said that, there is a great deal of competition which makes the struggle for a ascent from obscurity not as simple as it might first appear on the face of it.
In the early days of the web, there were not so many web sites so merely having one put your firm out in the forefront in its field. However, these days, only having a web site is definitely not enough - each boy and his granny has a web site.
Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and consideration to implement, but once they are in position they are there for ever or until you alter the purpose of your site. For example, if you wanted to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting approach to marketing. It is also economical, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC promoting, such as Google's Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you just pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in a sale.
Not only that, but the first place in the PPC advertisers' ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to remain on top of it.
However, if you get it right and that is not as simple as it appears, results can be almost immediate. There is very little lag - the campaign begins today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it right, you could have sold out the same day.
The truth of the matter is that all web sites ought to be optimized for the search engines anyway, but you might want to conduct an extraordinary campaign at special times of the year like Christmas. The two types of marketing are not mutually exclusive.
In the early days of the web, there were not so many web sites so merely having one put your firm out in the forefront in its field. However, these days, only having a web site is definitely not enough - each boy and his granny has a web site.
Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and consideration to implement, but once they are in position they are there for ever or until you alter the purpose of your site. For example, if you wanted to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting approach to marketing. It is also economical, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC promoting, such as Google's Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you just pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in a sale.
Not only that, but the first place in the PPC advertisers' ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to remain on top of it.
However, if you get it right and that is not as simple as it appears, results can be almost immediate. There is very little lag - the campaign begins today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it right, you could have sold out the same day.
The truth of the matter is that all web sites ought to be optimized for the search engines anyway, but you might want to conduct an extraordinary campaign at special times of the year like Christmas. The two types of marketing are not mutually exclusive.
About the Author:
Owen Jones, the writer of this piece, writes on several topics, but is now concerned with Long-Tail Keyword Selection And SEO. If you want to know more, please visit our web site at PLR Articles
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