Friday, December 2, 2011

Search Engine Optimization Ideas For Blogs

By Owen Jones


Blogs, first called web logs, were developed for web masters to document changes they made to web sites. However, blogs have evolved into entities, specialized web sites in their own right. Blogs can be used as an on line diary or they can be used for SEO (search engine optimization) reasons to bolster up a web site.

Blogs can either be written by only its owner or members may be able to post entries too. These external entries can be posted automatically or they can be kept to be scrutinized by an administrator first before being posted. Blogs are popular by search engines because they tend to be 'current', that is, updated frequently, whereas web sites often lay unchanged for months. In other words they are 'static'.

However, there are a few methods that you can give your blog a helping hand to rise in the search engines' rankings. Let us take a look at some of these SEO pointers below:

A blog should be themed. That is it should focus on a target audience, a niche, and not wander off that issue. You want to build up a focused readership of surfers who are interested in one small issue, like flying petrol-powered model aircraft.

A themed blog will have a high density of keywords that the search engines consider to be related or on-topic. This will help your blog rise in the rankings - it is an organic, that is, not forced, form of SEO.

In common with web site SEO, the blog ought to have a name that reflects what it is about. Resist the temptation to call a blog on cooking cakes after yourself or 'fat and fruity' or something daft like that. A blog on cooking cakes should have the words 'cooking cakes' in the title or URL.

In order to do this properly, you will need to pay for the blog's domain name and host it yourself. If you go the cheap option and use a free blogging site like Google's Blogger, choose your blog's name carefully and endeavor to have it categorized accurately.

The titles of your posts should also be chosen carefully to mirror the content of that piece because each piece will probably be a page in the blog, so its title becomes part of its URL

Make sure that your blog pings (that is 'tells') the blog registers after each post. This creates links back to your blog and search engines rank blogs and web sites by the number of links pointing back to it.

Getting these links or backlinks should become your main priority after posting an piece a day. Getting backlinks is a enormous issue all on its own, but two simple methods are to make a signature file (sigfile) with a link to your blog.

Add this sigfile to the foot of every email you send out and join forums and blogs which are on the same topic as your blog. Post to those places and make sure that your sigfile is appended to every post.




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