Thursday, December 1, 2011

Affiliate Managers

By Norman Beattie


Your affiliate marketing business is just that ... a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.

Russell Brunson knows how to manage his affiliates after losing over two years of work, and 6,500 affiliates in one day when his system crashed. He wrote down what worked and what didn't, then started again and in less then two months he was back. Now 18 months later he has an affiliate list of 30,000 and draws in a six figure amount of cash per month from his affiliates.

Stop relying on one-shot ads to make you money. Real businesses have repeat customers that they cultivate in order to make more profits. You must do the same. Make a commitment to establish relationships with your customers and especially with visitors to your site. Create an email list to keep in touch. Send out periodic tips or articles and focus on helping your customers. Only promote your affiliate links in unobtrusive ways; don't make your emails one big ad.

One of the best ways to build traffic to your list is to write a short report that describes the benefits of your affiliate program. Make this report available only by email. When someone sends for your report, they are added to your list and you can continue to communicate with them.

It is important that managers draw in the best sales people to sell the products. The number of affiliates is irrelevant if they don't sell the products each month. Stu collects up to 2500-3000 websites that could be interested in selling the product, and then he looks at which ones collect a large amount of quality traffic. This can be time consuming, but it forms the bases of an effective marketing plan. In the end there may be 150 to 200 sites that could be quality affiliates.

There are many ways to build traffic: write articles, post in forums, market in safelists, advertise offline, etc. My advice is to pick one traffic-building method, work on it for awhile, and master it before moving on to something else. If you focus on offline advertising, write and rewrite your ads until you determine how to get the best response. If you market on safelists, make a list of the top 50, and send your ad to 10 each day. Keep testing to make sure your safelists are responsive.




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