3:55 PM
Kinsz
When you do not have great fresh content to make use of for new products, your momentum comes to a crashing halt and so does your company.
So the question begs itself, how do you consistently produce new content material?
Here are your 4 basic possibilities:
It is possible to continually write your own materials...and you must.
You are able to record your thoughts and get them transcribed... and you'll want to.
You can hire a ghostwriter to write materials for you... and you ought to.
or
You are able to obtain the rights to content that you can resell... and you must do this too.
Each and every choice has its own positives and negatives but in my opinion it is best to be performing a bit bit of every.
Let me explain...
You can obtain the rights to content that you simply can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.
First and foremost you want to review the "legal mumble jumble" to the materials that you have purchased. There are different "rights" and you need to be aware of the differences. I'll give you a quick break down of the basic ones that I commonly come across for these types of products.
Recording Rights: These commonly grant you the rights to record the written material within your voice and sell the audio for whatever cost you would like. They don't provide you with the proper to reprint the materials or transcribe your audio (yes that's exactly the same factor!!) and resell that.
Reprint Rights: Reprint rights give you permission to resell the written content material. You can't modify the content material at all but you may resell it. From time to time you will discover clauses that don't permit you to resell the product beyond a certain cost point. Ensure that you read all the details cautiously
Master Resell Rights: With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights. However, you do not have permission to change the content at all. Once again make sure you read all the conditions yourself because every contract can be different.
Private Label Reprint Rights: These are fundamentally the grand daddy of them all. These rights permit you to change the content material, rebrand them with your own logos, name, graphics, and turn about and resell the finished item. The only thing you don't have permission to do is resell the private label reprint rights.
So that is a simple breakdown with the significant categories of what you'd get in the event you bought the rights to any content material. I do choose to emphasize that I'm not a lawyer and each agreement is exceptional and different. As a result you'll want to read over all the legal stuff prior to you agree to acquire anything and then start out reselling it.
So what are the benefits of performing this?
Effectively you may get access to very good high quality content material that you can sell immediately. Certainly in case you buy any with the rights we just talked about you might want to read the content and ensure that that it really is an excellent good quality product. You don t want to be reselling crappy items.
Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes. This is where the creative imagination really comes into play.
Here are some examples of what you could use THE SAME content for:
Break up the written course into 5-10 distinctive special reports
Rework the content into a mini-course
Chunk up the content up into a whole bunch of articles
Break the content material up and plug it into an autoresponder series
Use the content for teaching material on a teleseminar
Use the ebook as a unique bonus for an existing package that you have developed.
Break the content material up into a "tips" series
Use the content for teaching material in a seminar
Record the written material into an audio item
Use the content for a monthly newsletter
These are just 10 fast strategies for different techniques which you can use this content material when you may have it.
Are there much more? Totally!
There really are all kinds of possibilities once you learn what you can do. So purchasing these types of rights can be VERY beneficial in a variety ways.
So how much do these kinds of rights commonly price?
Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that's normally for a master resell license). That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000.
For a master resell license with the identical $200 item the cost could be somewhere in between $8,000 - $12,000.
Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards. So if you sold this $200 product at a seminar you could potentially make you money back very quickly.
Should you enjoyed this write-up be sure to appear up the other two articles inside the series dealing with the other 3 procedures of creating content material: Part 1 - Writing your own materials and Recording Your Thoughts and Portion two - Hiring a ghostwriter!
So the question begs itself, how do you consistently produce new content material?
Here are your 4 basic possibilities:
It is possible to continually write your own materials...and you must.
You are able to record your thoughts and get them transcribed... and you'll want to.
You can hire a ghostwriter to write materials for you... and you ought to.
or
You are able to obtain the rights to content that you can resell... and you must do this too.
Each and every choice has its own positives and negatives but in my opinion it is best to be performing a bit bit of every.
Let me explain...
You can obtain the rights to content that you simply can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.
First and foremost you want to review the "legal mumble jumble" to the materials that you have purchased. There are different "rights" and you need to be aware of the differences. I'll give you a quick break down of the basic ones that I commonly come across for these types of products.
Recording Rights: These commonly grant you the rights to record the written material within your voice and sell the audio for whatever cost you would like. They don't provide you with the proper to reprint the materials or transcribe your audio (yes that's exactly the same factor!!) and resell that.
Reprint Rights: Reprint rights give you permission to resell the written content material. You can't modify the content material at all but you may resell it. From time to time you will discover clauses that don't permit you to resell the product beyond a certain cost point. Ensure that you read all the details cautiously
Master Resell Rights: With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights. However, you do not have permission to change the content at all. Once again make sure you read all the conditions yourself because every contract can be different.
Private Label Reprint Rights: These are fundamentally the grand daddy of them all. These rights permit you to change the content material, rebrand them with your own logos, name, graphics, and turn about and resell the finished item. The only thing you don't have permission to do is resell the private label reprint rights.
So that is a simple breakdown with the significant categories of what you'd get in the event you bought the rights to any content material. I do choose to emphasize that I'm not a lawyer and each agreement is exceptional and different. As a result you'll want to read over all the legal stuff prior to you agree to acquire anything and then start out reselling it.
So what are the benefits of performing this?
Effectively you may get access to very good high quality content material that you can sell immediately. Certainly in case you buy any with the rights we just talked about you might want to read the content and ensure that that it really is an excellent good quality product. You don t want to be reselling crappy items.
Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes. This is where the creative imagination really comes into play.
Here are some examples of what you could use THE SAME content for:
Break up the written course into 5-10 distinctive special reports
Rework the content into a mini-course
Chunk up the content up into a whole bunch of articles
Break the content material up and plug it into an autoresponder series
Use the content for teaching material on a teleseminar
Use the ebook as a unique bonus for an existing package that you have developed.
Break the content material up into a "tips" series
Use the content for teaching material in a seminar
Record the written material into an audio item
Use the content for a monthly newsletter
These are just 10 fast strategies for different techniques which you can use this content material when you may have it.
Are there much more? Totally!
There really are all kinds of possibilities once you learn what you can do. So purchasing these types of rights can be VERY beneficial in a variety ways.
So how much do these kinds of rights commonly price?
Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that's normally for a master resell license). That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000.
For a master resell license with the identical $200 item the cost could be somewhere in between $8,000 - $12,000.
Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards. So if you sold this $200 product at a seminar you could potentially make you money back very quickly.
Should you enjoyed this write-up be sure to appear up the other two articles inside the series dealing with the other 3 procedures of creating content material: Part 1 - Writing your own materials and Recording Your Thoughts and Portion two - Hiring a ghostwriter!
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