Wednesday, November 2, 2011

Why You Should Consider Facebook Advertising

By Tijana Radanovic


Facebook is the largest social networking site in the world and attracts millions of visitors to it each and every single day. It can be an extremely good advertising tool for business around the world who are able to focus on people most likely to use them in a very targeted way. So what are the advantages of Facebook advertising?

To start off it does not have to cost you too much money. It involves keywords and pay to click advertising so if nobody clicks you do not pay which is the same as you get with adwords on Google. When people who fit your criteria are on then your advert can appear to them and it is up to them if they click or not.

This can really benefit small businesses as they can have an advert for their business in Chicago and it shall only appear to people in Chicago. This helps to have your business name out there in front of large numbers of people thanks to the hits it receives.

What is also good is that you are able to include an image on your advert. It is always much easier to capture the attention of someone in an image than just a block of text as the brain prefers seeing a photo. Of course this is different to other forms of pay per click advertising although of course they may get more traffic than Facebook.

You are also able to put in a longer description than other alternatives. This can make all the difference since you can portray just that little bit more information which can make the difference between someone clicking on you or not.

It can also be a good place to advertise your business by simply having your own page and build up a network of friends. This means you can market to them whenever you want due to them seeing your updates alerting them to special deals, new products or anything else connected to your business. The best part about this is it is entirely free although you should spend some time learning how to market on places such as Facebook.

Facebook advertising can therefore be cheap yet profitable. Make sure you have an image and really think about the text before you put the advert live. So many people visit the site each day that it is really worth thinking about advertising here if you are a business. It does not have to take much of an outlay in order to generate some very good profits.




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