Thursday, November 3, 2011

What Can You Expect From iPad 3?

By Cruz Luthor Martin


Somewhere in 2010, Apple became the most valuable company on the planet. For many of us, it wasn't unexpected. What was amazing was the fact the company had seen this growth from the brink of bankruptcy back in 1997. The recovery of the company, in more ways than one, was exceptional.

It was after that period that Steve Jobs came back to the helm and led Apple's launch of the now iconic product line of the Macs, iPods, iPhones and lots of other world class products. In 2007, Apple changed the world of smartphones with the launch of the iPhone. In 2010, they did something similar with the iPad.

It was not that touch tablet was an entirely new concept. In fact, there were a lot of tablets selling at that point of time. They were not selling in high numbers though. The market, as they say, was not receptive to tablets and though they were termed as the future of computing, the world was not ready for them just yet. However, the iPad, from the day one, became the apple of everyone's eyes. It rocketed past every other tablet.

Tablets were now mainstream. In just one year, iPad sold millions upon millions of units. Due to the success of the iPad, several other tablets starting selling a lot. A number of new tablets were launched during the same time too. However, not a single one of them saw success on a scale as large as Apple did.

The key part of Apple's products are not the features that they carry but the Apple brand itself. In fact, if we were to put an Apple product and a competitor against each other, I'm pretty sure that the competitor would win, on a feature basis. Yet, you don't see them performing half as well as the iPad did. This is due to a number of reasons. The culture and the legacy that Apple has built is never going to die.

People are now lining up for the next generation of the iPad, the iPad 3. The iPad 3 release date is not known (yet) but people are speculating it'll be released around the first quarter of 2012. If it is launched around 2012, you can rest assured that it will be a runaway success and will see millions of sales like all its predecessors have.

When it comes to quality, there are hardly any companies that come close to Apple. When it was going down, Apple's shares were selling at six dollars. Today, they are near $400. You can be the best business in the world but if your products aren't quality, you're not going to see your shares rising almost 70 times in a span of 14 years.




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