Friday, April 6, 2012

Reasons behind the Incredible Success of Microsoft Word

By Fero Sosovica


Microsoft Word has certainly achieved outstanding success. It might be the latest software product that Microsoft has ever created. Word proved to be extremely good source of revenue for Microsoft which then enabled the company to invest into riskier projects like XBOX games machine. How come that Microsoft Word has been able to maintain it's predominance in the market of word-processing software for such a considerable time?

Important factor behind the phenomenal popularity of Microsoft Word is indisputably the proven fact that it contains a lot of useful features and has good user interface. The duo most critical opponents of Microsoft Word, OpenOffice and Google Docs, have smaller number of features and their user interface is a lot less practical than the one in Word.

Nonetheless I think that there is yet another much more vital reason that can explain why folks tend to continue to using Microsoft Word. The key benefit of Microsoft Word is that we all already knows how to use it. People don't want to fool around studying the new application and the right way to use it. Thus they continue using what they already know well and that product happens to be Microsoft Word.

There are countless millions of people all around the planet who've dedicated years working with Word and they represent a huge user base that Microsoft can depend on. By the way in which you can test Word for yourself, simply download free Microsoft Word as 30 day trial version.

One more reason why people still use Microsoft Word is that it's .doc files are the file format that pretty much everyone uses. When folk work on their documents they have to feel confident that they will be able to send the file to their mates or associates and they're going to be in a position to open it. Microsoft Word gives them complete certainty in this respect. Many people are also put under pressure by their employer to use Word, so that there are no issues with compatibility. It makes your life simpler if you use the same application that all of your co-workers are using.




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