Friday, April 6, 2012

Making Guest Blogging Work for You

By Estelle Beaugripe


We think basic fear or the unwillingness to take action is part of the reason more small online marketers do not engage in guest blogging. But you know there must be a right and wrong way to go about doing this. Just about any person can benefit from this approach, but for long term results it is best to make it a part of your overall strategy. So we will share several excellent strategies that you can begin to use right away.

Anymore there simply is no reason for any bad spelling or ludicrous grammar foibles. Nobody would take out time to do the proof reading for you, even if the content of your article is great.

We do not know why everybody does not do this unless they simply do not care - evolutionary pressures at work in the business world. Besides proof reading the article yourself, you should get it reviewed by someone else that you trust to do a good job at it. A blog post is generally so short that there should never be any mistakes of that kind in them. So take out the time to effectively review your articles so that your hard work doesn't go in vain. Your own blog will come under natural scrutiny which only makes sense and you would do the same. Your blog's URL will serve as a window into your own blogging habits, and your host will be able to look into your work and understand your writing style, your topics of interest, how you serve your readers, etc. So apart from you giving your own introduction and explaining your expertise, you should also let your blog do the talking so that there are no doubts in the mind in the of the blogger you want to guest blog for. Lots of little things will make a difference such as being positive, professional and generally being pleasant to deal with.

Any time you make contact with another business it is really important to be respectful of their time. Read any guidelines that are posted on the blog you want to write for, and then be very smart and follow them exactly as stated. It is fine if you are new to this, but it really is not rocket science, and just read and follow what ever it is they want you to do. If you need any clarification, then that is fine to ask about otherwise just submit your request to them. If the article is good enough, chances are that you'll cut the chase and get it published even faster.

Do not forget where you are if you should entertain any unsavory notions of any kind. Remember your every move and comment will be read and closely assessed by everybody at the other blog - so bear that tidbit in mind. The worst case would be to ruin what short relationship you have developed with people, and that will not bode well for you. This approach to spreading your content around is something that is used by the very best and most professional marketers on the net, so it really is an effective method.




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