Monday, January 2, 2012

How To Increase Company Effectiveness With Address Verification Software

By Chad Reeves


Any company that does any sort of shipping on a consistent basis understands how detrimental it can be to constantly receive returned mail or packages. Anytime a package does not get to the meant address, your effectiveness is reduced, your costs increase, and your customers' trust will start to decline. In order to counter this problem, a lot of companies are now using some form of address software to verify a address before they ship anything and to keep the database clear of outdated or duplicate content.

Address software can quickly validate any address against the latest US Postal Service Delivery Point Validation file. Basically, this sort of software will confirm the existence of a given address and let the company know whether or not it can receive deliveries. When companies make use of this software at the point of data entry, they can make sure that the database stays clean and can function more efficiently in the long run.

Whether you are mailing marketing materials, direct mailers or monthly billing statements, there are several advantages to integrating a high-quality address verification system. The most obvious advantage of this kind of software is the savings in time and money, but there are many additional reasons to look into this kind of solution.

Data entry is going to be much faster and much more accurate with these programs. Even if the address is illegible or inaudible, you can immediately see whether or not your interpretation of the address actually exists.

An effective database has to be error and duplicate free, and several of these solutions include name matching software to help you eliminate extraneous data and keep the database clean. You are able to reduce the time put in manually getting rid of duplicate contacts and ensure that the right people are receiving the right products.

Regardless if you are sending marketing materials or running a call center, making sure you reach the correct address on the first try will save you lots of time and money. It is possible to get rid of much of your returned mail, decrease address correction charges, and improve customer relations. Address software may take some time to set up and to train everyone in the company on the system, but the long-term advantages will be worth the investment. Soon you'll begin to view a lot more returns on your investment rather than returned packages.




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