Wednesday, December 28, 2011

Making A Successful Website - What Do You Need To Do?

By Bill Heath


First of all, you have to make sure your page can be downloaded quickly to ensure a successful website. Thirty seconds - that's all you get in essence to grab the attention of visitors. To this end you would want to cut down on the fancy-Dan stuff to ensure a fast download speed, meaning little to no Flash, simple graphics and streamlined design. The time it takes for a slow-downloading page to fully display itself may as well be the time it takes for a potential customer to take his/her business elsewhere. The second step to achieve success in your business is targeting your market. The visitor who visits your website has a specific goal or target in mind while surfing. Therefore, the website should be designed in way that matches the requirements or goals of your customer.

One thing you have to be mindful of is Content - it will always lead the way and determine the success of your Business. People who surf the Internet are not craving for colorful thingamabobs and games that are hazardous to one's brain cell count - they want INFORMATION. When designing a website, its Content should be packed with valuable information customers can make use of. If you provide their desired information then they not only visit your site but also recommend it to friends and relatives and connect well with your business.

The fourth step which is between you and your success is a professional web design. In many cases, customers are introduced to the organization through website, which in case is like a personality of a company. If your website does not have a professional look and feel and/or if it is not updated on a regular basis, you are actually doing a good job - of helping your competitors' sales. It is almost like deliberately throwing an interception to an opposing football team's fastest defensive back - therefore, professional web design would be all the "pass protection" your business needs.

Search Engine Optimization is the important tool for the success of your site. The magic number is 80 percent - your site must be found easier and faster through search engines than 80 percent of other websites, thus giving it excellent visibility on the major search engines. Not everybody will be able to memorize your web address right off the bat, so you want to use SEO to guide these customers to your site.

Keep your website regularly updated, because people who look for information want the latest information circa 2011, i.e. present-day. Remember that you are catering to normal people who want the latest updates, not people whose calendars are perpetually stuck in 1971 or 1994 or several generations back. Keep your Web Content fresh as grocery produce, because nobody likes browsing through rotten eggs otherwise known as yesterday's news.

The last but not the least step to a successful website is easy to learn and navigate the site. Nobody wants to visit a site that makes no attempt to be accommodating, with a layout that just screams "go Google our competitors if you want user-friendly." Potential customers have no time to learn how your website is supposed to work. Once a customer gives up on trying how to work out your site, there is a one hundred and one percent chance you have lost them for good.




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