Saturday, December 3, 2011

The Increase In Popularity Of Loyalty Cards

By Adriana Noton


There is a pretty good chance you will have noticed a real increase lately in businesses using loyalty cards to give their customers the chance to eventually save a bit of money. They reward them for continually going there and due to it meaning recurring business they are now being produced by companies around the world.

A main reason for this is that businesses are aware that people are likely to continue to use them if they are rewarded in some way and can save some cash. They realize we do like to still treat ourselves and it gives us something to aim for and therefore tempts into spending some cash to buy the products.

You can get them for a wide range of businesses where people are more likely to use them over a prolonged period of time. This does mean it excludes various ones such as builders or anything else that is more of a one off purchase but this does still leave you with lots to choose from.

You will find loyalty cards being made by companies both big and small and it does mean the smaller ones can actually compete for a change. They often struggle in not having the same advertising budget as the bigger ones but with this they can still reward their loyal customers in the exact same way as those companies that are bigger than them.

The most popular are for coffee shops, restaurants, hair salons, beauty salons, and clothes stores as these are the types of places you may like to use once a week or at least a couple of times a month. It does depend on the business itself what you can end up saving as some will give you something for free or you may qualify for some type of discount.

Another thing that will depend on the business is how many times you need to use them before you can collect your reward and as an example you may find a coffee shop needs you to visit five times in order to get a free cup off them. Whatever the reward may turn out to be it does just make a difference in being thanked in this way for continuing to use them and it really is a nice bonus.

For the businesses they are also very cheap to do because a lot of them get them printed just like a normal business card and then score it off every time you go there. The fact they are cheap means they do not lose money as it does not cost much to get several hundred printed at any one time.

So loyalty cards are becoming more and more popular around the world as businesses use them to really entice people to keep going there even when times are hard. You can get some good savings as your reward and when you are buying it anyway you may as well get this bonus due to being a loyal customer.




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