Tuesday, December 27, 2011

The Cost-Effectiveness of Digital Printing Los Angeles

By Gary Davis


Digital printing Los Angeles is the best when it comes to on-demand printing, small quantities, short-run book printing and various data printing. Digital printing outputs each page with the ink or toner cured and ready for finishing. Offset printing uses wet inks and the printed sheets typically have to dry for a certain time period or the ink will smudge or offset when cutting, folding, booklet making, etc. Use a digital printing Los Angeles for your on-demand printing needs or rush orders.

Short-run book printing is best for digital printing tools since your files can print collated and ready for finishing while the offset printing process only the front and the back of the single sheet . Likewise more bindery and finishing is involved in printing multi-page publications on offset equipment. Although there's a crossover point in quantity with regards to more cost effective to go offset against digital. This crossover point involves both page count and quantity of completed books. Normally digital printing is more affordable for quantities up to 1500. Then from 1500 to 5000 books is a limbo quantity where only specialized equipment can produce books at a decent price. Then from 5000 to millions large web presses would be best. And the higher the page counts the more setup and polishing off is involved for offset printing but stays the same for digital printing.

Smaller quantities are best printed on a digital press because big printing orders normally are less expensive if printed in offset printing. The digital printing Los Angeles company pays the press manufacturer per click, impression or per sheet for materials and service regardless if the press is on a lease or paid for in whole. So the cost for one sheet or a million is the same per piece. But on an offset press, the majority of the cost is setup time and then paper cost. And because offset printing is five to ten times faster compared to digital printing the actual printing is completed quickly once the press is set for a certain job. A 100,000 quantity flyer order usually takes one hour on a printing press yet it will take two days to finish such a large job on a digital press. But for small orders there's no paper waste for setup of digital printing equipment and within a few moments quality printed sheets are set.

Finally variable data printing (VDP) is possible only on digital printing equipment. VDP takes your direct mail to a one-to-one approach and individualizes each marketing piece like direct mail postcards, newsletters flyers, etc. You can customize your digital printing with variable data images and text tailored to your customer's needs, preferences or lifestyle. With VDP you'll increase direct mail response rates, average order size, revenue and ROI. Response rates may sky rocket to 36% from traditionally static printing response rates of 1-3%.

Digital printing Los Angeles is the way of the future for the printing industry. Now having a bit more information of when to use a digital printing company and when to get offset you can produce your marketing or business printing effectively and on schedule while perfecting your return on investment (ROI).




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